Free Competitor Analysis Tool
Generate an SEO-focused competitor analysis from competitor URLs (or names). Get positioning insights, keyword and content gaps, top page opportunities, differentiation angles, and a prioritized action plan you can apply to your website, blog, or product pages.
Competitor Analysis Report
Your competitor analysis report will appear here...
How the AI Competitor Analysis Tool Works
Get results in seconds with a simple workflow.
Add Competitors (URLs Preferably)
Paste 2–8 competitor websites (or brand names). Include your site if you want clearer differentiation and a more tailored SEO action plan.
Set Context (Optional Keywords, Market, Location)
Add target keywords, industry, and location to focus the analysis on the searches you care about—especially useful for local SEO and niche markets.
Generate a Prioritized Plan
Receive a structured competitor analysis report with keyword/content gaps, page recommendations, positioning insights, and a prioritized roadmap you can execute.
See It in Action
Example of turning a vague competitor review into a specific, SEO-ready action plan.
Competitors have better SEO and more content. We should write more blog posts and improve our website.
Priority SEO plan: (1) Create 6 high-intent pages competitors use to convert: “Brand vs Competitor”, “Brand Alternatives”, 3 use-case landing pages, and 1 pricing explainer. (2) Build a topic cluster around “competitor analysis” with a pillar page plus 8 supporting articles targeting keyword gaps (keyword gap analysis, content gap analysis, SERP analysis, backlink gap). (3) Improve on-page SEO on existing pages: rewrite titles for intent, add comparison tables, expand FAQs, and add internal links from top blog posts to money pages.
Why Use Our AI Competitor Analysis Tool?
Powered by the latest AI to deliver fast, accurate results.
AI Competitor Analysis Report (SEO + Content + Positioning)
Generate a structured competitor analysis that covers SEO opportunities, content gaps, messaging, and strategic recommendations—so you can make faster, smarter marketing decisions.
Keyword Gap & Content Gap Opportunities
Uncover likely keyword gaps, missing topic clusters, and content opportunities competitors use to capture search demand—then turn them into a prioritized content plan.
Top Pages & Funnel Mapping
Identify the pages competitors likely rely on (blog, landing pages, comparisons, templates) and map them to funnel stages to replicate what works and improve it.
Differentiation & Messaging Angles
Extract competitor positioning and propose unique angles, value propositions, and proof points to help your site stand out and improve conversion rate optimization (CRO).
Actionable SEO Recommendations (Quick Wins + Long-Term)
Get a clear list of next steps: quick on-page improvements, internal linking ideas, new page recommendations, and a pragmatic roadmap to close the competitive gap.
Pro Tips for Better Results
Get the most out of the AI Competitor Analysis Tool with these expert tips.
Use direct competitors, not aspirational ones
Choose sites competing for the same keywords and customers. Comparing a small site to a massive brand can produce less actionable priorities.
Add 10–20 target keywords for sharper recommendations
Even a small keyword set helps the analysis focus on high-intent queries, comparison keywords, and content formats that win in your SERPs.
Look for page-type gaps (not just topics)
Competitors often win with specific page types: alternatives pages, comparisons, templates, use cases, and tool pages—these can outperform generic blog posts.
Turn gaps into a topic cluster plan
Convert missing topics into a pillar page plus supporting articles. Add internal links between them to build topical authority and improve rankings.
Validate with real SERPs before writing
Use the report to shortlist opportunities, then check the live SERP for search intent, page formats, and common headings to align content with what ranks.
Who Is This For?
Trusted by millions of students, writers, and professionals worldwide.
Competitor Analysis for SEO: How to Find Keyword Gaps, Content Opportunities, and a Plan to Outrank
Competitor analysis is one of the fastest ways to improve SEO—because it shows you what’s already working in your niche.
Instead of guessing what to write next, you can reverse-engineer:
- the topics competitors cover (and what they ignore)
- the page types that rank and convert (comparisons, alternatives, templates, use cases)
- the positioning angles that make their offer feel “obvious”
This tool turns a list of competitor URLs into a structured competitor analysis report—focused on keyword gaps, content gaps, and a step-by-step plan.
What to Look for in an SEO Competitor Analysis
A useful SEO competitor analysis answers practical questions:
- What topics and queries are competitors likely targeting? (and where are the gaps?)
- Which page types win in the SERP? (blog posts vs landing pages vs comparison pages)
- What’s their positioning and differentiation? (why users choose them)
- What should you build next? (a prioritized roadmap)
Keyword Gap vs Content Gap (Quick Difference)
- Keyword gap analysis: Which searches are competitors targeting that you aren’t?
- Content gap analysis: Which topics, subtopics, and supporting pages are missing from your site?
Most SEO wins come from turning gaps into a topic cluster: a pillar page plus supporting pages that cover the subject better than anyone else.
Page Types Competitors Use to Capture High-Intent Traffic
Many sites focus only on blog posts. Competitors often win by publishing page types that match high intent:
- Alternatives pages ("X alternatives")
- Comparison pages ("X vs Y")
- Use-case pages ("X for agencies", "X for ecommerce")
- Templates and tools (free tools, calculators, generators)
- Pricing and value pages (how pricing works, ROI, cost breakdowns)
If your competitors have these pages and you don’t, that’s frequently a clear gap.
A Simple Competitor Analysis Workflow You Can Repeat
- Pick 3–5 direct competitors.
- Define your goal: organic traffic, leads, content strategy, or positioning.
- Identify gaps (keywords, topics, page types).
- Turn gaps into a roadmap: quick wins + new pages + internal linking plan.
- Validate against real SERPs before you write.
Use this tool to generate the first draft of the report—then validate the assumptions with your preferred SEO data source and live search results.
Common Mistakes to Avoid
- Comparing against brands that are too far ahead (not actionable)
- Chasing random keywords without matching search intent
- Publishing only blog content while competitors win with comparisons and use-case pages
- Ignoring internal linking and “money page” support
A good competitor analysis doesn’t just describe competitors—it gives you a plan you can execute.
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