Best 6 Backlink Analysis Tools You Should Be Using



Founder, Junia AI

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In the world of search engine optimization (SEO), backlink analysis is crucial. It's not just about knowing who links to your website but also about understanding how important these links are in improving your website's visibility and ranking on search engines.

To do this, you need backlink analysis tools. These tools are essential because they help you:

  • Evaluate the quality and relevance of incoming links
  • Find opportunities to get more links to your site
  • Keep an eye on what links your competitors have
  • Identify any links that could be hurting your site's ranking

There are many different backlink analysis tools available, each with its own features and benefits. In this article, we'll take a closer look at six of the best backlink analysis tools for SEO audits.

These tools are:

  1. Ahrefs
  2. Semrush
  3. Moz Pro Link Explorer
  4. SE Ranking
  5. Linkody
  6. Seobility Backlink Checker.

We've chosen these tools because they have strong features, are easy to use, affordable, and provide useful information for creating effective backlink strategies.

1. Ahrefs

Ahrefs's backlink checker

When you're looking for a robust backlink analysis tool, Ahrefs stands out as a formidable choice. Acclaimed for its extensive link database, Ahrefs provides an invaluable asset for SEO professionals looking to enhance their link-building strategies.

Features of Ahrefs

Ahrefs is equipped with a comprehensive set of features that cater to various aspects of SEO:

  • Competitor Keyword Rankings and Backlink Analysis: You can dive into your competitors' keyword strategies and backlink profiles, gaining insights into how they achieve their rankings.
  • Site Audit: Ahrefs meticulously scans your website for SEO issues and provides actionable recommendations for improvement.
  • Keyword Deep Dives: With this feature, you get access to detailed keyword research capabilities, helping you uncover hidden opportunities and optimize your content strategy.
  • Rank Monitoring: Keep track of your website's position in the SERPs for target keywords, and stay informed about changes in your rankings.
  • Mention Alerts: Stay alert to every mention of your brand or specified keywords across the web, enabling timely engagement and reputation management.

These features collectively empower you to refine your SEO efforts with precision.

Pricing Plans for Ahrefs

The pricing structure of Ahrefs is tiered to accommodate different user needs:

  • Lite: Ideal for freelancers and small businesses starting at $99/month.
  • Standard: More advanced features at $199/month, suitable for growing businesses.
  • Advanced: Comprehensive tools at $399/month for larger companies with extensive SEO demands.
  • Enterprise: At $999/month, it caters to large enterprises and agencies requiring a full spectrum of functionalities and support.

Each plan offers a trial period so you can evaluate the platform's capabilities before committing fully. Although not all features are available in the Lite plan, it still provides sufficient power to conduct effective backlink analysis.

If you're keen on boosting other aspects of your website beyond backlinks, such as internal linking which significantly influences domain authority and user experience, consider exploring additional resources like AI-Powered Internal Linking. This tool employs AI to enhance your content's internal linking structure effortlessly.

The strength of Ahrefs lies not only in its backlink analysis prowess but also in its ability to offer a holistic view of SEO performance. By leveraging such tools, you ensure that no stone is left unturned in your quest to dominate search engine results pages.

2. Semrush

Semrush's backlink auditing tool

Semrush is a comprehensive SEO tool known for its expertise in keyword research and its excellence as a backlink analysis tool. Trusted by SEO professionals and digital marketers alike, Semrush offers a wide range of features specifically designed to improve your website's visibility and search engine ranking.

Features of Semrush

Semrush sets itself apart by providing in-depth backlink analysis capabilities. It allows you to analyze your backlink profile with precision, understanding important details such as link distribution, authority scores, and the different types of backlinks that are driving traffic to your site. This level of detail empowers you to develop strategies that strengthen your link-building efforts.

The platform offers the following key features:

  • Backlink Analytics: Gain insights into the backlink profile of any domain, including metrics like backlink types and geolocation.
  • Backlink Audit: Protect your site from potentially harmful links by conducting a thorough audit that identifies toxic backlinks.
  • Competitor Insights: Keep track of your competitors' backlink strategies to discover new opportunities for building quality links.
  • Content Marketing Tools: Enhance your content strategy with tools for topic research, content audit, and post tracking.
  • Bulk Analysis: Quickly analyze up to 200 URLs to evaluate the backlinks of competitors or potential linking partners.

Semrush goes beyond just analyzing backlinks; it takes an integrated approach where you can explore competitor strategies and utilize content marketing tools to create compelling content that resonates with your audience and earns valuable backlinks.

Pricing Plans

When choosing Semrush, it's essential to select a plan that suits both your business needs and budget constraints. Semrush offers three main pricing plans:

  • Pro Plan: Starting at $119.95/month, this plan is ideal for freelancers or startups who are looking to establish their visibility in the market.
  • Guru Plan: Priced at $229.95/month, this plan caters to small and medium businesses that require more comprehensive data and historical insights.
  • Business Plan: For $449.95/month, large agencies or enterprises can take advantage of advanced features like API access, Google Data Studio Integration, and broader sharing options.

Each plan is tailored to different levels of data demand and analytics requirements. While the initial cost may appear significant, the potential return in terms of optimized SEO efforts and improved search rankings can be substantial.

If you're seeking additional keyword research capabilities to complement your backlink analysis endeavors, you may consider using AI-powered SEO tools such as AI-powered Keyword Research. These innovative solutions have the ability to uncover valuable keywords and provide insights into search volume and competition levels using the latest data from the Google Keyword Planner.

By integrating Semrush's comprehensive feature set into your SEO toolkit, you equip yourself with the necessary data to navigate competitive search landscapes. Its powerful backlink analysis capabilities combined with competitor insights and content marketing tools make Semrush stand out as a platform that can significantly contribute towards achieving your digital marketing goals.

User Interface of Moz Pro Link Explorer

When it comes to conducting a comprehensive SEO strategy, Moz Pro Link Explorer stands out as an excellent choice among backlink analysis tools. It has earned a strong reputation for providing detailed insights that are instrumental in shaping and refining your link-building efforts.

  • In-depth Link Metrics: Moz Pro Link Explorer provides extensive data about each backlink, including anchor text and the target URL. This information is crucial in understanding the strength and relevance of your backlinks.
  • Domain and Page Authority Insights: With Moz's proprietary Domain Authority (DA) and Page Authority (PA) scores, you get industry-standard benchmarks that predict the ranking potential of a website or page in search engine results. These scores offer clear indications of the quality of your backlinks.
  • Competitor Link Profile Analysis: This tool goes beyond analyzing your own site; it also allows you to explore the link profiles of your competitors. By understanding their strategies, you can identify new opportunities and uncover gaps in your own approach.
  • Additional Features: Apart from the core features, Moz Pro Link Explorer also provides functionalities such as tracking new and lost links, monitoring broken links, and discovering top-performing content. This comprehensive suite of tools supports a proactive approach to managing your link profile.

Moz Pro Link Explorer is part of the larger Moz Pro suite, which offers different subscription levels tailored to various needs and budgets:

  1. Standard Plan: This plan is priced at $99 per month for monthly billing or $79 per month for annual billing. It is suitable for those who are new to SEO or have small websites.
  2. Medium Plan: Designed for growing businesses that require more advanced features like branded reports, this plan costs $179 per month (monthly billing) or $143 per month (annual billing).
  3. Large Plan: Meant for larger businesses or agencies with expanded limits and Datasets API access needs, this plan is priced at $299 per month (monthly) or $239 per month (annually).
  4. Premium Plan: Offering the most comprehensive set of tools with the highest limits and full access to keyword research tools, this plan is available at $599 per month (monthly) or $479 per month (annually).

All plans include a free 30-day trial period, allowing you to experience the features before making a financial commitment. It's important to assess which plan aligns best with your business objectives and SEO requirements.

In harnessing the capabilities of Moz Pro Link Explorer, you'll have access to a wealth of data right at your fingertips. Its user-friendly interface combined with powerful analytical features makes it an invaluable resource for marketers who are determined to enhance their digital presence through strategic backlink acquisition.

4. SE Ranking

SE Ranking's backlink checker tool

When it comes to a comprehensive SEO platform with a focus on backlink analysis, SE Ranking stands out as a powerful option. This multi-functional tool offers an extensive range of features that are essential for effective SEO management.

The primary strength of SE Ranking lies in its accurate backlink analysis feature. The tool employs innovative technology to provide comprehensive information about your website's backlinks. With SE Ranking, you can gain insights into the following aspects:

  • Number of Backlinks and Referring Domains: This allows you to see the total number of backlinks pointing to your site and the unique domains from which these links originate.
  • Dofollow and Nofollow Attributes: Understanding which links pass on link equity and which ones don’t is crucial for your backlink strategy, and this is exactly what this feature provides.
  • Anchor Texts: SE Ranking provides data on the most frequently used anchor texts in your backlinks, helping you understand if your anchor text strategy is working effectively.
  • Referring IPs: The tool also shows the unique IP addresses of the referring domains, enabling you to avoid having too many links from the same IP address which could potentially be seen as spammy by search engines.

In addition to this robust backlink analysis feature, SE Ranking also boasts domain metrics and dedicated reports. The domain metrics provide a detailed overview of your website's health and authority. You can view key metrics such as Domain Trust Rate, Domain Quality Score, Alexa Rank, and more.

On the other hand, dedicated reports allow you to dive deep into specific aspects of your SEO strategy. For instance, you can generate reports for referring pages or analyze the anchor texts used in your backlinks. These reports are customizable and exportable, making it easy for you to share insights with your team or clients.

SE Ranking offers pricing plans designed to cater to various needs and budgets. The plans are as follows:

  • Optimum Plan: Priced at $39 per month, this plan is ideal for small business owners and includes 250 keyword rankings checks, website audit for 25,000 pages, and monitoring of 5,000 backlinks.
  • Plus Plan: At $89 per month, this plan offers 1,000 keyword rankings checks, website audit for 150,000 pages, and monitoring of 25,000 backlinks. Suited for growing businesses and SEO professionals.
  • Enterprise Plan: Available at $189 per month and tailored towards large companies or agencies. It includes 2,500 keyword rankings checks, website audit for 250,000 pages, and an unlimited number of backlink monitors.

With its detailed backlink analysis capabilities and flexible pricing plans, SE Ranking can be a valuable addition to your SEO toolkit. Whether you're a small business owner looking to understand your link profile better or an SEO agency seeking comprehensive insights for clients' websites, SE Ranking could be the right tool for you.

5. Linkody

Linkody's backlink checker tool

When it comes to the complexities of SEO, monitoring your backlinks becomes crucial. And this is where Linkody comes in—a robust backlink tracking tool designed to simplify the task and provide valuable metrics and features for tracking and improving your backlink profile.

Key Features of Linkody:

  • Backlink Discovery: Imagine waking up to discover new backlinks pointing to your site. Linkody ensures that you don't miss out on these discoveries by sending you notifications whenever you gain or lose backlinks, keeping you updated at all times.
  • Analyzing Backlinks: Not all backlinks hold the same value. Linkody provides essential metrics for each link, including attributes like rel (nofollow or dofollow), Moz Domain Authority, and Trust Flow. This allows you to quickly assess the quality of your backlinks.
  • Competitor Tracking: It's always important to keep an eye on your competitors. With Linkody, you can monitor the backlink profiles of your competitors, giving you valuable insights into their link sources and potentially uncovering new opportunities for your own strategy.
  • Link Analytics: Going beyond basic tracking, Linkody also offers detailed analytics through visual charts that showcase link distribution and statuses. These visuals play a key role in understanding the overall health of your link profile.
  • Disavowing Risky Links: In case you come across any links that appear to be harmful or spammy, Linkody enables you to create a disavow file directly within the platform, which can then be submitted to Google's Disavow Tool.
  • Email Alerts & Reports: Staying informed is essential, which is why Linkody provides regular email notifications regarding changes in your backlink status, along with comprehensive reports that eliminate the need for frequent logins.

Pricing Plans for Linkody:

Linkody understands that different users have different needs, and thus offers flexible pricing plans based on the scale of operations and specific requirements:

  • Webmaster Plan: Priced at $14.90 per month, this plan is perfect for website owners who want to track up to two domains with 500 monitored links.
  • Advanced Plans: With prices ranging from $24.90 to $153.90 per month, these plans are specifically designed for SEO professionals and agencies who deal with larger volumes of domains and links, along with additional users and reporting capabilities.

For content creators who are seeking tools that go beyond just backlink analysis, it's essential to explore top alternatives for content creation as well. After all, expanding your toolkit can have a significant impact on both your content quality and SEO performance.

Incorporating tools like Linkody into your overall SEO strategy can provide you with detailed insights into how effectively you're building and managing your site's backlink profile—an aspect that holds immense importance in search engine rankings. Whether you're a small business owner looking to enhance your online presence or an SEO professional aiming to deliver results for clients, understanding these nuances becomes absolutely essential for staying ahead in today's highly competitive digital landscape.

Seobility's Backlink Checker Tool

The final tool in our list, Seobility Backlink Checker, stands out for its affordability while offering a comprehensive analysis of backlinks. This free backlink checking tool caters particularly well to those on tight budgets, without compromising on the range of features it offers.

An Overview

Understanding the importance of backlinks in SEO requires a tool that not only presents the data but also simplifies it for better comprehension. Seobility Backlink Checker does precisely that. It provides an easy way for you to delve into your website's backlink profile, allowing you to make strategic decisions based on the data.

Key Features

Seobility Backlink Checker comes packed with several useful features:

  • Comprehensive SEO Audits: Seobility doesn't limit its functionality to backlink analysis; it extends its capabilities to perform detailed SEO audits. These audits allow you to understand your website's performance better and identify areas that need improvement.
  • Link Ratings and Analysis: To help you judge the quality of your backlinks, Seobility Backlink Checker offers link ratings. It evaluates each link based on various factors and rates them accordingly. This feature assists you in identifying which links are positively contributing to your site's SEO and which ones might be detrimental.
  • Anchor Text Details: Understanding the anchor text used by sites linking back to you can give valuable insights into how others perceive your content. Seobility Backlink Checker provides these details, helping you optimize your content further.
  • Competitor Analysis: Learning from competitors is a sound strategy in SEO. With Seobility, you can analyze your competitors' backlink profiles and gain insights into their strategies.

Pricing Plans

Unlike many other tools that restrict their best features behind expensive plans, Seobility Backlink Checker offers a lot of its functionality for free. However, for more than three searches per day, you need to opt for one of their paid plans.

  • The Premium plan costs $50/month and offers a host of additional features such as continuous monitoring, automatic alerts, and reports.
  • For larger businesses or SEO agencies requiring extensive usage, the Agency plan is available at $200/month.

In your quest for the perfect backlink analysis tool, make sure to consider Seobility Backlink Checker for its affordability and comprehensive feature set. While it might not offer as many features as some of the other tools on this list, it provides excellent value for its price, making it an attractive option for those starting in SEO or working with a limited budget.


Backlink analysis tools are essential in the field of SEO audits, providing insights into a website's link profile and identifying opportunities for improvement. These tools give you the data you need to strategize effectively in a competitive landscape. The right choice can make a big difference in understanding your site's domain authority, uncovering your competitors' strategies, and building a stronger online presence.

The best backlink analysis tools serve as a gateway to not just analyze but also enhance your site's backlink structure. Each tool mentioned offers unique features:

  • Ahrefs impresses with its comprehensive database and versatile tracking capabilities.
  • Semrush stands out with its deep backlink analysis and competitor insights.
  • Moz Pro Link Explorer provides valuable domain and page authority insights.
  • SE Ranking is celebrated for its accurate analysis features at an affordable price point.
  • Linkody excels in monitoring new and lost backlinks, crucial for refining your backlink strategy.
  • Seobility Backlink Checker offers comprehensive audits and link ratings at no cost, ideal for those on tight budgets.

In addition to these tools, it's worth noting that while backlinks are important, it is still possible to rank without them. However, having a strong backlink profile can significantly improve your search engine rankings and drive more organic traffic to your website.

When choosing among these tools, consider your specific needs, budget, and the size of your business to ensure that the tool you choose aligns with your SEO objectives. Remember, consistent monitoring and analysis of your backlinks can lead to significant improvements in search engine rankings, driving more organic traffic to your website.

Frequently asked questions
  • Ahrefs is equipped with a comprehensive set of features that provide detailed backlink analysis, keyword research, content exploration, rank tracking, and website audit capabilities.
  • The pricing structure of Ahrefs is tiered to accommodate different user needs, with options for individuals, businesses, and agencies, offering varying levels of access and features.
  • Semrush sets itself apart by providing in-depth backlink analysis, keyword research, competitive intelligence, site audit, and rank tracking tools to help improve SEO strategies.
  • When choosing Semrush, it's essential to select a plan that aligns with your specific needs and budget, considering factors such as project limits and access to advanced features.
  • Moz Pro Link Explorer provides extensive in-depth link metrics, including valuable insights into link quality, anchor text analysis, spam score detection, and competitive link research.
  • Moz Pro Link Explorer is part of the larger Moz Pro suite, which offers various subscription options tailored to different user requirements and access levels to Moz's SEO tools.
  • Linkody offers backlink discovery capabilities that allow users to monitor new backlinks in real-time, along with features for link management, competitor analysis, and automated reports.
  • Linkody understands that different users have different needs and budgets; hence they offer flexible pricing plans with varying levels of access and features to cater to individual requirements.
  • Seobility Backlink Checker comes packed with several useful features including comprehensive backlink analysis, link quality evaluation, competitor comparison, and link building insights.
  • Unlike many other tools that restrict their best features behind higher-tier subscriptions, Seobility offers transparent pricing plans with full access to its backlink analysis capabilities at every level.