Best 6 Backlink Analysis Tools You Should Be Using

Introduction

Backlink analysis is very important in search engine optimization (SEO). It's not just about knowing who links to your website, but also understanding how these links help improve your site's visibility and ranking on search engines.

To do this, you need backlink analysis tools. These tools are helpful because they let you:

• Check the quality and relevance of the links pointing to your site
• Find chances to get more links
• Watch what links your competitors have
• Spot any harmful links that might lower your site's ranking

There are many backlink analysis tools out there, each with different features. In this article, we'll look at six of the best backlink analysis tools for SEO audits.

These tools are:

1. Ahrefs
2. Semrush
3. Moz Pro Link Explorer
4. SE Ranking
5. Linkody
6. Seobility Backlink Checker

Also, popular SEO research tools like Google Search Console, Majestic SEO, BuzzSumo, LinkMiner, Serpstat, and SEO SpyGlass offer useful features for detailed backlink audits.

We picked these tools because they have strong features, are easy to use, affordable, and provide helpful information for building good backlink strategies.

1. Ahrefs

If you need a powerful tool to analyze backlinks, Ahrefs is a top choice. Known for its large link database, it’s very helpful for SEO experts who want to improve their link-building strategies.

Ahrefs offers important backlink data such as:

• Domain Rating (DR): Shows how strong a website’s backlink profile is on a scale from 0 to 100.
• Referring Domains: Counts the number of different websites linking to your site, helping you see how varied your backlinks are.
• Anchor Text Analysis: Lets you check the words used in backlinks to understand relevance and spot any overuse.
• DoFollow/NoFollow Link Attributes: Allows filtering links by type to evaluate the quality and impact of linking sites.
• Competitor Backlink Gap Analysis: Compares your backlinks with competitors’ to find missed chances and improve your link-building.

Features of Ahrefs

Ahrefs offers a wide range of tools to help with different parts of SEO:

• Competitor Keyword Rankings and Backlink Analysis: You can explore your competitors' keyword strategies and backlink profiles to understand how they rank. This includes checking their Authority Score and monitoring their backlinks. For a more in-depth understanding, you might want to consider leveraging AI for [competitor analysis](https://www.junia.ai/blog/ai-competitor-analysis), which can provide valuable insights.
• Site Audit: Ahrefs thoroughly checks your website for SEO problems and gives clear advice on how to fix them. It also reviews your backlinks to make sure they are healthy.
• Keyword Deep Dives: This tool helps you find detailed keyword information, uncover new opportunities, and improve your content plan.
• Rank Monitoring: Track where your website stands in search results for your chosen keywords and get updates on any changes.
• Mention Alerts: Get notified whenever your brand or specific keywords are mentioned online, so you can respond quickly and manage your reputation.
• Toxic Backlinks Identification: Regularly scan your backlinks to spot harmful ones that could damage your site's ranking and authority.
• Reporting Features: Create detailed reports showing your SEO performance, including keyword rankings, backlink health, and overall site quality.

Together, these features help you improve your SEO efforts effectively.

Ahrefs Pricing Plans

Ahrefs offers different pricing levels to fit various needs:

• Lite: Best for freelancers and small businesses, starting at $99/month.
• Standard: More features for growing businesses, priced at $199/month.
• Advanced: Full set of tools for larger companies with big SEO needs, at $399/month.
• Enterprise: For large companies and agencies needing all features and support, costing $999/month.

You can try each plan before buying. While the Lite plan doesn’t include every feature, it still lets you do strong backlink analysis.

If you want to improve other parts of your website besides backlinks—like internal linking, which helps your site’s authority and user experience—check out tools like AI-Powered Internal Linking. This tool uses AI to easily improve how your content links within your site.

Ahrefs is powerful not just for backlinks but also for giving a complete view of your SEO health. Using these tools helps make sure you cover all bases to rank higher in search results.

Price Comparison: Ahrefs vs. Other Top SEO Tools

Tool	Lite Plan Price (Monthly)	Standard Plan Price (Monthly)	Free Trial/Freemium Option
Ahrefs	$99	$199 (Standard)	Yes, trial available
SEMrush	$119.95	$229.95 (Pro)	Yes, 7-day free trial
Moz Pro	$99	$179 (Standard)	Yes, 30-day free trial
Ubersuggest	$29	$49 (Pro)	Yes, freemium option available

This table shows how Ahrefs’ prices compare to other popular SEO tools and notes which offer free trials or free versions versus only paid plans.

2. Semrush

Semrush is a powerful SEO tool known for its keyword research and strong backlink analysis features. It’s one of the best backlink checkers, letting you study your competitors’ backlinks and find chances to build links for your own site. Used by many SEO experts and digital marketers, Semrush helps improve your website’s visibility and ranking on search engines.

Features of Semrush

Semrush stands out by offering detailed backlink analysis. It helps you closely examine your backlink profile, including link types, authority scores, and which backlinks bring traffic to your site. This information helps you create better link-building strategies. Semrush also provides clear insights into DoFollow and NoFollow links, so you can better judge the quality and effect of your backlinks.

Key features include:

• Backlink Analytics: See detailed data about any domain’s backlinks, like types, location, and domain extensions.
• Backlink Audit: Identify harmful links to protect your site by checking for toxic backlinks.
• Competitor Insights: Track your competitors’ backlink strategies to find new link-building opportunities.
• Anchor Text Diversity Reports: Review the variety of anchor texts in backlinks to keep a natural link profile.
• Content Marketing Tools: Improve your content with tools for researching topics, auditing content, and tracking posts.
• New/Lost Backlinks Tracking: Keep an eye on new and lost backlinks over time to monitor changes.
• Bulk Analysis: Analyze up to 200 URLs quickly to check competitors’ or partners’ backlinks.

Semrush doesn’t just analyze backlinks; it offers a full approach where you can study competitors and use content marketing tools to create engaging content that attracts valuable backlinks. By looking at DoFollow/NoFollow ratios, domain types, and anchor text variety, you get a complete view of your link profile to make smart SEO decisions.

Pricing Plans

When choosing Semrush, it's important to pick a plan that fits your business needs and budget. Semrush offers three main plans:

• Pro Plan: Starting at $119.95/month, this plan is great for freelancers or startups wanting to build their online presence.
• Guru Plan: At $229.95/month, this plan suits small to medium businesses needing more detailed data and historical reports.
• Business Plan: For $449.95/month, large agencies or companies get advanced features like API access, Google Data Studio integration, and more sharing options.

Each plan matches different levels of data and analysis needs. Although the price might seem high at first, the benefits from better SEO and higher search rankings can be worth it.

Compared to other tools, Semrush is on the pricier side, especially given its wide range of features. Many alternatives offer cheaper plans or free versions that let users try basic features without paying. For example, some tools provide free trials lasting 7 to 30 days so you can test them before buying.

If you want extra help with keyword research alongside backlink analysis, consider using AI-powered SEO tools like AI-powered Keyword Research. These tools find valuable keywords and show search volume and competition using up-to-date data from Google Keyword Planner.

By adding Semrush’s full set of features to your SEO toolkit, you get the data needed to compete in search results. Its strong backlink analysis combined with competitor insights and content marketing tools makes Semrush a powerful platform for reaching your digital marketing goals.

3. Moz Pro Link Explorer

For a complete SEO plan, Moz Pro Link Explorer is a top tool for analyzing backlinks. It’s well-known for giving detailed information that helps improve your link-building efforts. With strong backlink data and reports, you can easily check how many links point to your site and how good they are. Plus, Moz lets you compare several domains side by side, so you can find new chances and weak spots in your link-building strategy.

Key Features of Moz Pro Link Explorer:

• Detailed Link Information: Moz Pro Link Explorer shows you lots of info about each backlink, like the anchor text and the link’s target URL. This helps you understand how strong and relevant your backlinks are.
• Anchor Text Breakdown: The tool gives you a clear look at the different anchor texts used in your backlinks. This helps you see how varied and relevant your linking words are.
• Domain and Page Authority Scores: Using Moz’s Domain Authority (DA) and Page Authority (PA) scores, you get a good idea of how well a website or page might rank in search results. These scores show the quality of your backlinks.
• Competitor Link Analysis: You can check out your competitors’ backlink profiles too. This helps you find new chances and spot areas where your own strategy could improve.
• Spammy/Toxic Link Detection: Moz Pro Link Explorer helps spot harmful backlinks by looking at things like low domain authority and irrelevant anchor text. This lets you remove bad links that could hurt your site’s reputation and rankings.
• Tracking Lost and New Backlinks: Keep track of backlinks you gain or lose over time. This helps you understand changes in referral traffic and adjust your link-building plans.
• Other Useful Tools: Besides these main features, Moz Pro Link Explorer also lets you find broken links and discover your best-performing content. These tools help you stay on top of managing your backlinks effectively.

Moz Pro Link Explorer Pricing Plans:

Moz Pro Link Explorer is part of the Moz Pro suite, which offers different subscription options to fit various needs and budgets:

1. Standard Plan: Costs $99 per month ($79 per month if paid yearly), great for beginners or small websites.
2. Medium Plan: $179 per month ($143 per month yearly), designed for growing businesses needing extra features like branded reports.
3. Large Plan: For bigger businesses or agencies, includes higher limits and Datasets API access at $299 per month ($239 monthly with annual billing).
4. Premium Plan: The most complete plan at $599 per month ($479 monthly annually), offering full keyword research tools and the highest usage limits.

All plans come with a free 30-day trial so you can try out the features before paying. Choose the plan that best fits your business goals and SEO needs.

Moz Pro Link Explorer gives you easy access to valuable data. Its simple design and strong analysis tools make it a great help for marketers aiming to improve their online presence by building smart backlinks.

4. SE Ranking

SE Ranking is a strong all-in-one SEO platform, especially good for checking backlinks. It offers many useful features that help manage SEO effectively.

The main benefit of SE Ranking is its accurate backlink analysis. It uses advanced technology to give detailed info about your website’s backlinks, which is key for checking the health of your backlink profile. With SE Ranking, you can see:

• Number of Backlinks and Referring Domains: Shows how many backlinks point to your site and how many unique domains they come from. Tracking this helps you understand how your referring domains are growing.
• Dofollow and Nofollow Links: Tells you which links pass SEO value and which do not, helping you plan your backlink strategy.
• Anchor Texts: Shows the most common anchor texts used in your backlinks so you can check if your anchor text strategy works well.
• Referring IPs: Lists unique IP addresses of linking sites, helping you avoid too many links from the same IP, which search engines might see as spam.

Besides backlink analysis, SE Ranking also provides domain metrics and special reports. Domain metrics give an overview of your site’s health and authority with key scores like Domain Trust Rate and Alexa Rank.

The reports let you explore specific parts of your SEO strategy, such as details on referring pages or anchor texts. These reports can be customized and exported, making it easy to share with your team or clients. They’re also great for comparing backlinks with competitors.

SE Ranking has pricing plans to fit different needs and budgets:

• Optimum Plan: $39/month – good for small businesses; includes 250 keyword checks, audits for 25,000 pages, and monitoring 5,000 backlinks.
• Plus Plan: $89/month – fits growing businesses and SEO pros; offers 1,000 keyword checks, audits for 150,000 pages, and monitoring 25,000 backlinks.
• Enterprise Plan: $189/month – made for large companies or agencies; includes 2,500 keyword checks, audits for 250,000 pages, and unlimited backlink monitoring.

With detailed backlink tools and flexible pricing, SE Ranking is a helpful tool for anyone wanting to improve their SEO. Whether you're a small business owner wanting to better understand your link profile or an agency needing deep insights for clients’ sites, SE Ranking could be a good fit.

5. Linkody

SEO can be complicated, so keeping track of your backlinks is very important. Linkody is a powerful tool that makes it easier to monitor your backlinks and offers useful features to help improve your backlink profile.

Linkody also tracks how quickly you gain new backlinks over time, which helps you understand the health of your link profile and keep your backlink efforts steady and effective. It also shows you how many links you lose compared to how many you gain during a certain period. By looking at these details, you get a better idea of how stable your link profile is and can make smarter choices for your SEO plan.

Main Features of Linkody:

• Backlink Discovery: Linkody notifies you whenever you gain or lose backlinks, so you always know when new sites link to yours or when links disappear.
• Analyzing Backlinks: Not all backlinks are equal. Linkody shows important details like whether a link is nofollow or dofollow, and gives scores like Moz Domain Authority and Trust Flow to help you judge link quality quickly.
• Competitor Tracking: Keep track of your competitors’ backlinks to see where their links come from and find new opportunities for your own site.
• Link Analytics: Linkody provides clear charts that show how your backlinks are spread out and their status, helping you understand the health of your link profile easily.
• Disavowing Risky Links: If you find harmful or spammy links, Linkody lets you create a disavow file right inside the platform. This helps protect your site from penalties by letting you tell Google which bad links to ignore.
• Email Alerts & Reports: Get regular email updates about your backlink changes and detailed reports, so you don’t have to keep logging in to stay informed.

Linkody Pricing Plans:

Linkody has different pricing options to suit various needs:

• Webmaster Plan: Costs $14.90 per month and is great for website owners tracking up to two domains with 500 links.
• Advanced Plans: Priced between $24.90 and $153.90 per month, these plans are designed for SEO experts and agencies managing more domains and links.

If you're a content creator looking for more than just backlink analysis, it's important to check out the best tools for content creation. Using a variety of tools can improve both your content and SEO results.

Adding Linkody to your SEO approach gives you clear insights into building and managing your site's backlinks, which is key for better search engine rankings. Whether you're a small business owner boosting your online presence or an SEO professional working for clients, knowing these details is important in today’s competitive online world.

6. Seobility Backlink Checker

The last tool on our list, Seobility Backlink Checker, is affordable and provides a detailed look at backlinks. This free tool is great for people on a budget but still offers many useful features. It gives helpful information about the types of domains linking to you, making it a good choice for beginners and solo users who want to better understand their backlink profile.

An Overview

To understand why backlinks matter in SEO, you need a tool that shows the data clearly and simply. Seobility Backlink Checker does just that. It helps you easily explore your website’s backlinks so you can make smart decisions based on the information.

Simple Steps for a Basic Backlink Audit with Seobility Backlink Checker

1. Go to Seobility Backlink Checker and enter your website’s URL.
2. Look at the overall backlink summary to see how many backlinks you have and their quality.
3. Check the referring domains to find trustworthy sites linking to yours.
4. Find any harmful backlinks that could hurt your SEO.
5. Review the anchor text to make sure it’s relevant and varied.
6. Compare your backlinks with competitors to spot new chances.
7. Download the data for more detailed analysis and planning.

Key Features

Seobility Backlink Checker offers several helpful features:

• Detailed SEO Audits: Seobility does more than check backlinks; it also performs thorough SEO audits. These audits help you understand how your website is doing and show areas where you can improve.
• Link Ratings and Analysis: To help you assess your backlinks, Seobility Backlink Checker rates each link based on different factors. This helps you see which links are good for your SEO and which might be harmful.
• Anchor Text Information: Knowing the anchor text other sites use to link to you gives useful insights into how they view your content. Seobility Backlink Checker provides this information so you can better optimize your content.
• Competitor Analysis: Studying your competitors is a smart SEO move. With Seobility, you can check their backlink profiles and learn from their strategies.

Pricing Plans

Seobility Backlink Checker offers many features for free, unlike other tools that charge for their best options. If you need more than three searches a day, there are affordable paid plans:

• The Premium plan costs $50/month and includes ongoing monitoring, automatic alerts, and detailed reports.
• The Agency plan is $200/month and is designed for bigger businesses or SEO agencies with heavy use.

Seobility Backlink Checker is a great choice if you're new to SEO or have a limited budget. It may have fewer features than some expensive tools, but its low cost makes it a good option.

Conclusion

Backlink analysis tools are key for SEO audits. They help you understand your website’s link profile and find ways to improve. These tools provide important data to help you plan your strategy in a competitive market. Choosing the right tool can help you better understand your site's authority, learn from competitors, and build a stronger online presence.

The best backlink analysis tools not only analyze but also help improve your site’s backlink structure. Each tool has unique features:

• Ahrefs offers a large database and flexible tracking. Best for: SEO experts and agencies needing detailed analysis.
• Semrush provides deep backlink analysis and competitor insights. Best for: Digital marketing agencies and experienced SEOs.
• Moz Pro Link Explorer gives useful domain and page authority info. Best for: Content creators and beginners learning about link quality.
• SE Ranking is known for accurate analysis at a budget-friendly price. Best for: Small businesses and freelancers with limited budgets.
• Linkody focuses on tracking new and lost backlinks, which helps refine strategies. Best for: Agencies managing backlinks regularly.
• Seobility Backlink Checker offers free audits and link ratings, great for tight budgets. Best for: Beginners and small businesses with limited resources.

While backlinks are important, it’s possible to rank without them, as discussed in this article on [how to boost SEO without backlinks](https://www.junia.ai/blog/how-to-boost-seo-without-backlinks). However, having strong backlinks can boost your search rankings and bring more organic traffic to your site.

When picking a tool, think about your needs, budget, and business size to find one that fits your SEO goals. Regularly checking and analyzing your backlinks can greatly improve your search rankings and increase organic visitors to your website.