12 Best AI SEO Tools (The ones that can actually help you rank)



Founder, Junia AI

Best AI SEO tools

Introduction to AI SEO Tools

Imagine if you could improve your search engine rankings without having to do all the tedious and time-consuming tasks that come with traditional SEO strategies. Well, that's exactly what AI SEO tools are designed for.

These advanced AI tools are not just some passing trend. In fact, they are becoming increasingly important in the constantly evolving world of digital marketing.

Artificial intelligence (AI) is transforming various industries, and Search Engine Optimization (SEO) is no exception. With the help of machine learning algorithms, AI SEO tools are able to analyze search patterns, forecast trends, and offer actionable insights for optimizing your website.

Best AI SEO Tools: Top Picks

RankTop AI SEO ToolProsConsPricing
1.Junia.aiBest AI SEO Tool with revolutionary AI-powered keyword research, Helpful suggestions for content optimization, Real-time content generation with Google Search integration, Brand voice feature, Advanced AI text editorBeginners may face a learning curve, Monthly costs might be slightly high for small businesses or startupsCreator Plan: $22/month (10K words), Unlimited Plan: $42/month (Unlimited words)
2.Hypotenuse AIHigh-quality content creation including SEO-optimized blog posts and product descriptions to ad copy, landing page content, AI-generated images, and more.Limited free plan option with low word count and integrationsStarts from $29/month
3.SurferSEOComprehensive analysis of on-page elements, Data-driven suggestions for content enhancement, User-friendly interface that simplifies SEOMight be overwhelming for beginners due to its wide range of features, Premium features can be costlyStarts from $89/month
4.FraseAI writer, SEO keyword research tool, Content Optimization (AI-driven Content Brief), Keyword Research (AI-powered tool), Competitor AnalysisLearning curve Compared to Jasper and MarketMuse: Competitive price, comprehensive features Future plans: Predictive analytics for SEO performance, enhanced competitor benchmarkingSolo ($14.99/mo), Basic ($44.99/mo), Team ($114.99/mo)
5.SEMrush Writing AssistantProvides detailed information on keyword effectiveness, Comprehensive competitor research capabilities, Easy-to-use interfaceCan be overwhelming for beginners because of the large amount of data, Higher-end plans may be expensive for small businessesPro: $119.95/month, Guru: $229.95/month, Business: $449.95/month
6.ClearscopeKeyword and topic recommendations based on successful industry content, An outline for creating highly optimized content, Utilization of advanced AI algorithms to improve accuracyNot Ideal for Beginners: Clearscope may be a bit overwhelming for those new to SEO and content optimization. Higher Price Point: Compared to similar tools in the market, Clearscope's pricing might be considered relatively high.Essentials plan: $170/month
7.WordLiftHelps create structured data without needing technical expertise, Provides detailed SEO recommendations, Builds a Knowledge Graph for better content contextLacks comprehensive writing tools Might be slightly challenging for beginnersBlogger: $59/month, Professional: $99/month, Publisher: Custom-priced
8.SerpstatComplete suite of SEO services, User-friendly interface, Accurate keyword research and backlink analysisThe large number of features might be overwhelming for beginners, Some advanced features require a lot of learningStarts from $69/month (for Lite version)
9.MarketMuseOffers detailed insights into current content performance, Identifies areas for improvement within existing content, Provides suggestions based on trending topicsMight be a bit pricey for small businesses, Requires a certain level of SEO knowledge to interpret the dataEssentials: $79/month, Plus: $179/month, Premium: $499/month
10.JasperUser-friendly interface, Thorough content analysis, Contextually relevant keyword suggestions, Regular updates for better functionalityCan be expensive for small businesses May take time to understand all featuresTeams: $125/month, Creator: $49/month
11.OutrankingDetailed competitor analysis, Actionable advice, User-friendly interfaceLimited keyword analysis Pricing may be high for small businessesSEO Writer: $99/month

Why Should You Care?

A few years ago, keyword stuffing was enough to rank high on search engines. Today, Google's sophisticated algorithms scrutinize every element of your web content before deciding where it ranks.

That's where AI SEO tools become critical. They can help you:

  1. Save Time and Effort: AI can automate various SEO tasks, allowing you to spend less time on manual work and more time on strategic planning.
  2. Stay Ahead of the Game: AI is capable of analyzing vast amounts of data to identify emerging trends, helping you optimize your content accordingly.
  3. Improve User Experience: AI can analyze user behavior and preferences, suggesting improvements that enhance the overall user experience on your website.
  4. Increase Organic Traffic: By optimizing your website based on AI-generated insights, you can improve its visibility in search engine results, attracting more organic traffic.
  5. Analyze User Behavior: These tools can comprehend and predict how users interact with search results, enabling them to optimize your content to align with such behaviors.
  6. Understand Semantics: Search engines now focus more on the intent behind a search query rather than the exact keywords used. AI SEO tools can analyze the semantics of a query to optimize your content accordingly.
  7. Predict Trends: With their machine learning capabilities, these tools can predict upcoming search trends, allowing you to stay ahead of the curve by optimizing your site for future queries.

Optimizing Content According to Google Algorithm

Remember when we said that Google scrutinizes every element of your web content? Well, it uses an algorithm for that. And guess what? This algorithm is constantly changing!

Keeping up with these dynamic updates can be quite a headache — unless you have AI SEO tools on your side. These tools analyze Google's algorithm and provide insights to optimize your content accordingly. This not only improves your search engine rankings but also enhances user experience on your site.

In essence, AI SEO tools are here to make your life easier by automating a significant portion of the SEO process. They help you keep pace with the ever-changing digital landscape and ensure that your website stays relevant and visible in search engine results.

Top AI SEO Tools

In the world of AI SEO tools, there are a few that really shine with their AI-driven features. Let's take a closer look at some of these outstanding tools that are changing the game for SEO.

1. Junia.ai

Junia AI's SEO Blog Post Workflow

Junia.ai is the best AI SEO Tool for seo-optimized content creation. This platform harnesses the power of artificial intelligence to turbocharge your SEO efforts, making it easier and more effective to achieve your online marketing goals.

What sets Junia AI apart from other AI SEO tools?

1. Efficient Keyword Research

Conducting Keyword Research using Junia AI

At the heart of Junia's capabilities lies its cutting-edge AI technology. This system carefully searches through a vast collection of keywords to uncover those hidden treasures - high in search volume but low in competition - that can skyrocket your website's visibility online. Isn't finding this delicate balance the secret sauce for a successful SEO strategy?

2. Streamlined Content Optimization

Junia AI's real-time suggestions for SEO improvement feature.

Junia AI does more than just find keywords. It plays a crucial role in creating content that is optimized specifically for Google's ever-changing ranking algorithms. With minimal manual work, Junia thoroughly analyzes the chosen keywords and offers intuitive suggestions on how to seamlessly integrate them into your content.

In addition to optimizing on-page SEO and the SEO format, Junia AI also provides valuable insights and strategies for link building. By incorporating effective link building strategies, you can enhance your website's authority and improve its visibility in search engine results. With Junia AI's guidance, you can implement these strategies naturally and effectively, without resorting to keyword stuffing or other unethical practices.

3. Content Publishing Integrations

On-click content publishing to popular CMS platforms from Junia.AI

Junia AI doesn't just stop at creating or optimizing your content - it also offers seamless integrations with popular CMS platforms like WordPress and Medium. This means that once you've created your optimized content, you can easily publish it directly from Junia's platform, saving you time and effort.

4. Superior SEO-optimized Content Creation

Junia AI goes beyond keyword research and optimization. It also offers a comprehensive content creation tool that helps you generate high-quality, SEO-optimized articles. By analyzing your target audience, it provides topic suggestions, outlines, and even assists with the actual writing process. This feature ensures that not only is your content optimized for search engines, but it also appeals to your readers, driving engagement and conversions.

5. Budget-Friendly Pricing Options

Junia AI pricing

Recognizing that different businesses have different needs and budgets, Junia AI provides two main pricing plans:

  • Creator Plan: Designed for individual creators or small businesses, this plan costs $22 per month and offers 10,000 words, enough for about 60 articles.
  • Pro Plan: Geared towards larger organizations or enterprises that require extensive content production, the Pro plan comes in at $49 per month.

Pros of Using Junia:

  • Revolutionary AI-powered keyword research available in both free and premium versions
  • Helpful suggestions for content optimization including meta titles and descriptions generators, making it a standout among both free and premium tools
  • Significant time and effort savings, a benefit not seen with many free tools
  • Comprehensive SEO optimization features, ranging from blog post generation to real-time content creation with Google Search integration
  • Advanced AI text editor that assists in creating SEO-rich and reader-friendly content, surpassing the capabilities of many free tools
  • Unique Brand voice feature to maintain consistency across your digital presence, an advantage not often found in free tools
  • The ability for websites to rank even without backlinks thanks to Junia AI's superior content output quality, a feature typically associated with premium tools
  • Integration of Parasite SEO, further enhancing the tool's capabilities and solidifying its position as a powerful player among both free and premium AI SEO tools.

Cons of Using Junia:

  • Beginners may face a learning curve
  • Monthly costs might be slightly high for small businesses or startups

Compare To Other AI SEO Tools:

When comparing Junia AI to other AI SEO tools on the market, its value proposition becomes clear. The tool's comprehensive keyword research, streamlined content optimization, and intuitive user interface make it a standout choice. Additionally, the ability to generate SEO-rich blog posts with a single click offers a significant time-saving benefit not found in many competing AI SEO tools.

Effectiveness of It's AI-Powered SEO Optimization

I've personally found Junia to be an outstanding AI SEO tool that consistently delivers on its promises. The insights I gained from using the platform have greatly enhanced my SEO strategy.

While the pricing may seem steep at first, especially for small businesses or those just starting out, the long-term value and return on investment (ROI) that Junia provides could make it a worthwhile expense.

Remember, high-quality SEO is an investment in your business's future digital growth and visibility.

2. Hypotenuse AI

Hypotenuse AI's pricing plan

Hypotenuse AI is a content writing platform that can generate high-quality content including SEO-optimized blog posts and product descriptions to ad copy, landing page content, AI-generated images, and more. It creates natural-sounding content that is tailored to your brand's voice and tone while optimizing for SEO.

One popular feature on Hypotenuse AI is its SEO pro mode. This feature proves to be particularly valuable for SEO teams because it speeds up their workflow while sticking to SEO best practices.

Hypotenuse AI's SEO pro mode includes:

  • Research and analyze with AI - Hypotenuse AI allows you to generate outlines and from SERP and PAAs. The AI analyzes competitors to identify content opportunities and topic gaps, as well as semantically related keywords that you can include in your article.
  • SEO Optimization: Hypotenuse AI incorporates your primary keywords seamlessly into your content. This helps your content rank easily in search engine results, helping your brand reach a broader audience and increase conversion.
  • SEO score and checklist - Hypotenuse AI provides an SEO score for the generated content with a list of suggestions you could implement based on best practices.

Pros and Cons of Using Hypotenuse AI:

  • Full control at each step of the article generation workflow
  • Automatically optimizes your content for SEO
  • Its free plan has limitations, such as low word count and integrations


Hypotenuse AI offers a 7-day free trial for all first-time users. Their subscription plans start from $29/month for 50,000 words, along with access to a suite of AI-powered tools.

If you want to use Hypotenuse AI's SEO pro mode, you should consider their Enterprise plans.

Compare To Other AI SEO Tools

Hypotenuse AI stands out from other AI tools because it creates high-quality content that sounds more natural and human-like. They offer bespoke AI models that are trained on your past writings and brand guidelines, so they can write in your brand voice, tone and style.

When it comes to price, Hypotenuse AI's premium plans are of good value compared to other tools. The quality of content and advanced SEO features make it worth trying out.

Effectiveness of Its AI-powered SEO Optimization

The SEO pro mode by Hypotenuse AI seems effective at incorporating important SEO elements into the content. This makes the generated content more comprehensive and closely matched to what searchers are looking for.

Hypotenuse AI's SEO pro mode is capable of producing relevant, SEO-optimized content. And as with all AI tools, human review is still recommended to ensure the highest quality and accuracy.

Overall, Hypotenuse AI seems to be a powerful AI SEO tool for marketers looking for an all-in-one solution that can generate high-quality, human-sounding content at scale.

3. Surfer SEO

Surfer SEO's Article Editor

Surfer SEO is one of the leading AI SEO tools. This tool is essential for on-page SEO, providing valuable insights and recommendations based on data analysis.

Surfer SEO stands out with its ability to offer data-driven advice. It's like having your own personal SEO consultant, but without any human biases. Instead, you receive unbiased and accurate suggestions based purely on data.

Similar to how SEMrush and Junia.ai cater to your needs for keyword research and organic traffic improvement, Surfer SEO specifically focuses on enhancing your content performance through effective on-page optimization techniques.

How Does Surfer SEO Improve Content Performance?

Surfer SEO analyzes every part of your content, identifying areas where it can be improved. It looks at:

  1. How you use keywords
  2. The length of your content
  3. Optimization of images
  4. And more!

With these detailed insights, you can enhance your content to make it more attractive to both Google's algorithms and your audience.

Pros and Cons of Surfer SEO

Like any AI SEO tool, Surfer SEO has its strengths and weaknesses. Let's see what they are:


  • It examines all the elements on your page in detail.
  • It offers suggestions for improving your content based on data.
  • It has an interface that is easy to use and simplifies SEO.


  • For beginners, it may feel overwhelming because of its wide range of features.
  • There aren't many options for integrating it with other CMS platforms.
  • Some of its advanced features can be expensive.

Compare To Other AI SEO Tools

When compared with other tools like SEMrush or Clearscope, Surfer SEO holds its own by focusing only on optimizing on-page elements. While others offer a wider range of services, Surfer SEO excels in its specific area, making it a great tool if you want to improve how well your content performs.


Surfer SEO Pricing

While the pricing might seem high compared to some other tools, remember that you're paying for advanced AI capabilities and accurate data analysis. There are several plans available to suit different needs and budgets, starting from $89/month.

Effectiveness of It's AI-Powered SEO Optimization

During my time using Surfer SEO, I've noticed a big improvement in the performance of my content. It's like having a magnifying glass that highlights the not-so-obvious elements affecting my content's SEO performance. It's been an invaluable asset to my SEO toolkit.

To wrap it up, Surfer SEO is an excellent tool for anyone looking to improve their on-page optimization game. Yes, it might take some getting used to and yes, it might be a bit more expensive than some other tools. But when you consider the value it provides, it's well worth the investment.

4. Frase

Frase's AI writer and SEO keyword research tools.

Frase is another AI-based SEO software that is changing the game when it comes to content optimization and keyword research.

Pricing Options

Frase pricing.

Frase has three different pricing tiers to cater to various user needs:

  • Solo: This plan is perfect for individual bloggers or small business owners who are new to SEO. It costs $14.99 per month and includes basic SEO tools to help you optimize your content and improve search engine visibility.
  • Basic: The Basic plan, priced at $44.99 per month, offers more advanced features suitable for medium-sized businesses or digital marketing agencies. It provides a comprehensive set of SEO tools to drive organic traffic to your site.
  • Team: Designed for large businesses or teams working on complex SEO projects, the Team plan is the most robust option available at $114.99 per month. It includes the complete suite of Frase's powerful SEO tools and features.

Exploring Frase's Features

Regardless of the subscription plan you choose, Frase offers an array of impressive features that can boost your organic performance:

  1. Content Optimization: With Frase's AI-driven Content Brief feature, you get detailed insights on how to optimize your content for higher search engine rankings. This tool is particularly beneficial for eCommerce businesses looking to enhance their ad optimization strategies.
  2. Keyword Research: Powered by artificial intelligence, Frase's keyword research tool helps you identify high-performing keywords in your niche. This enables you to create content that resonates with your target audience and improves your website's organic performance.
  3. Competitor Analysis: Using Frase, you can perform technical SEO audits and analyze your competitors' content strategies. This way, you can uncover opportunities for improvement and position yourself ahead of the competition.
  4. Automated Content Creation: As a leading growth management tool, Frase supports automated content creation, saving you time and effort while ensuring high-quality content output.
  5. Website Monitoring & Analytics: Frase provides robust website monitoring features and analytics reports, helping you keep track of your SEO progress and make data-driven decisions.
  6. SEO Audit Tool: The platform also includes a comprehensive SEO audit tool that allows thorough scrutiny of not only your site but also those of competitors.

Pros and Cons of Using Frase

Like any tool, Frase has its strengths and weaknesses. Here's what I discovered during my experience with it:


  1. Affordable Pricing: Frase offers competitive pricing options compared to other SEO tools in the market, making it accessible for businesses of all sizes.
  2. Comprehensive Features: Despite its affordable price, Frase provides a range of advanced features such as content optimization, keyword research, and competitor analysis.
  3. User-Friendly Interface: The tool's intuitive interface makes it easy to navigate through its features and analyze data.


  1. Learning Curve: There is a learning curve when you first start using Frase. However, once you get familiar with it, the tool can become a valuable asset in your SEO strategy.
  2. Lack of Customization: Frase's features are comprehensive, but some users may find the tool lacking in customization options. This can limit your ability to tailor the tool to your specific needs.
  3. Limited Reporting: While Frase provides valuable insights, its reporting capabilities are somewhat limited compared to other SEO tools. This may require you to export data and analyze it separately.

Compare To Other AI SEO Tools

When compared to similar AI-driven SEO tools like Jasper and MarketMuse, Frase stands out with its comprehensive feature set at a competitive price point. While tools like MarketMuse offer deep content insights, they come with a higher price tag. On the other hand, Frase strikes a balance between affordability and functionality, making it an excellent choice for SMBs and startups on tighter budgets.

Effectiveness of It's AI-Powered SEO Optimization

As someone who has used Frase for my own content strategy requirements, I can confidently say that it delivers results. The tool provided valuable guidance on optimizing my content based on top-performing keywords in my niche and offered thorough analysis of my competitors' approaches.

Admittedly, there was a small learning curve involved initially in getting accustomed to its functionalities. However, once I got the hang of it, Frase became an indispensable part of my AI SEO toolkit. Its affordable pricing structure and advanced features make it a worthwhile option among the many AI SEO tools available today.

5. SEMrush Writing Assistant

SEMrush's Writing Assistant User Interface

When it comes to AI SEO tools, SEMrush Writing Assistant is a tool that stands out. It offers multiple services, including keyword exploration and competitor analysis.

But what makes it special from other AI SEO Tools? Let's find out.

Advanced Keyword Explorer

Creating content without knowing the keywords is like sailing without a compass. SEMrush understands this issue and provides a comprehensive keyword exploration service. It doesn't just give you lists of possible keywords; it also provides insights into keyword difficulty, search volume, and even variations of your chosen keyword. This feature allows you to make content that matches what your audience is actively searching for.

Superior Competitor Analysis

In the online battleground where every brand wants to rank higher, understanding your competitors can make a big difference. SEMrush is unique with its AI-powered competitor analysis feature. This tool allows you to see your competitors' strategies by analyzing their backlinks, keywords, ranking progress, and even their social media performance.

Fast SEO Content Creation

SEMrush Writing Assistant also excels in streamlining the content creation process. Its real-time writing suggestions help you optimize your content for SEO, readability, and tone. With its plagiarism checker, you can ensure the originality of your work. This tool not only saves time but also improves the overall quality of your content.

Seamless Integration

Another noteworthy aspect of SEMrush Writing Assistant is its seamless integration with popular platforms like Google Docs and WordPress. This allows you to access its features within your preferred writing environment, enhancing convenience and workflow efficiency.

Compare To Other AI SEO Tools

When compared to other AI SEO tools like Junia.ai or Surfer SEO, SEMrush stands out with its comprehensive features and data-rich reports. While Junia.ai excels in content optimization and Surfer SEO in on-page SEO recommendations, SEMrush provides extensive keyword and competitive analysis that can provide an edge in the digital market space.


SEMrush Pricing

In terms of pricing, SEMrush offers three tiers: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month). It's not the cheapest option available but considering its many features and comprehensive data, it can be a great investment for those serious about SEO.

Pros and Cons of SEMrush:


  1. Provides detailed information on keyword effectiveness
  2. Comprehensive competitor research capabilities


  1. Can be overwhelming for beginners because of the large amount of data
  2. Higher-end plans may be expensive for small businesses
  3. Hard to navigate user interface.

Effectiveness of It's AI-Powered SEO Optimization

In my own experience using SEMrush, I found it to be a flexible tool that provides detailed insights into both my own website’s performance and my competitors'. The detailed reports have helped me refine my SEO strategies and create content that resonates with my audience. However, SEO beginners might need some time to become familiar with the abundant data SEMrush provides.

So, would I recommend SEMrush? Definitely. It's a powerful AI SEO tool that can unlock new growth opportunities for your online presence. But remember, every tool is only as good as how you use it. So whether you're choosing SEMrush or any other AI SEO tools like Junia AI, or Surfer SEO, make sure to invest time in understanding and using the features to their maximum potential.

6. Clearscope


In our search for the top AI SEO tools, we've discovered an exceptional tool called Clearscope. What sets Clearscope apart is its unique approach to SEO, focusing on content recommendations rather than just keywords or backlinks. By leveraging advanced AI algorithms, Clearscope analyzes popular articles in your industry and suggests keywords and subject areas for your content.

How Does Clearscope Improve Your SEO?

Clearscope starts by examining highly successful content in your industry or niche. It then identifies common themes, keywords, and subjects found in these top-ranking articles. After the analysis, Clearscope presents you with a list of recommended keywords and topics that have the potential to enhance your content's SEO ranking.

Streamline Your Content Creation with Clearscope's Essentials

Clearscope Pricing Plans

With its Essentials plan priced at $170 per month, Clearscope equips you with everything you need to start optimizing your content effectively. This plan offers:

  • Keyword and topic recommendations based on successful industry content
  • An outline for creating highly optimized content
  • Utilization of advanced AI algorithms to improve accuracy

Pros and Cons of Clearscope

Like any tool, Clearscope has its strengths and weaknesses. Let's take a look:

  • Content Recommendations: Clearscope's ability to analyze top-ranking content and recommend keywords and topics is unparalleled.
  • Advanced AI Algorithms: These algorithms help in providing accurate data, which can significantly enhance the optimization of your content.
  • Comprehensive Essentials Plan: The plan provides a host of features like keyword and topic recommendations, content outline creation, etc.
  • Not Beginner-Friendly: If you're new to SEO, you might find the tool a bit overwhelming.
  • Higher Pricing: Compared to other tools in the market, Clearscope's plans might seem pricey.
  • Content Recommendations isn't always accurate: While Clearscope's content recommendations are generally reliable, there are instances where they may not align perfectly with your specific needs. It's always important to exercise your own judgment.
  • Limited Integrations: Clearscope doesn't offer as many integrations with other tools compared to some of its competitors.

Compare To Other AI SEO Tools

When compared with other tools like Surfer SEO or SEMrush Writing Assistant, Clearscope focuses more on content recommendations than on keywords or backlinks. While other tools provide a broader range of SEO-related services, Clearscope specializes in delivering high-quality content recommendations. If your focus is primarily on content creation and optimization, Clearscope might be the better choice for you.

Effectiveness of It's AI-Powered SEO Optimization

Having used Clearscope for some time now, I can vouch for its effectiveness in improving my content's SEO ranking. The recommendations have been spot-on, helping me understand what works in my industry. However, as someone who was relatively new to SEO when I first started using it, I did find the platform somewhat overwhelming initially. Moreover, while the price point is higher than some other tools, the value it provides has made it worth the investment for me.

Ultimately, whether or not Clearscope is worth the investment depends on your specific needs, budget, and level of expertise in SEO.

7. WordLift


WordLift, one of the notable AI SEO tools in our carefully curated list, stands out with a unique proposition: making structured data your friend. This platform simplifies integrating semantic data into your content strategy, leading to improved organic traffic and keyword analysis.

Features of WordLift

Here's why WordLift is a compelling choice for those pursuing SEO:

  • Structured Data Support: WordLift uses semantic technologies to organize, enrich, and present your content in a way that's easier for users and search engines to understand. This feature not only improves visibility in search engines but also helps with internal linking by understanding the meaning between different pieces of content.
  • Content Enrichment: WordLift enhances your content by linking it to open data. It helps establish connections between your content and existing web entities—people, places, concepts—thus improving its relevance and facilitating internal linking with relevant content.
  • SEO Recommendations: Powered by AI analysis, WordLift provides personalized recommendations to improve your content’s SEO, including suggestions for strategic internal linking.
  • Knowledge Graph Creation: WordLift creates a knowledge graph for your website. This ensures that search engines understand the context of your content better, including how various pieces are connected.

However, like all tools, WordLift isn't perfect. Its limitations primarily lie in its lack of robust writing tools. While it excels at providing insights and improving the structure of your content, it doesn't offer features such as a writing assistant or real-time grammar and style suggestions.


WordLift Pricing

WordLift offers three pricing plans:

  • Blogger: At $59/month, this plan is suitable for bloggers and small website owners.
  • Professional: Priced at $99/month, the business plan suits larger websites with more complex SEO needs.
  • Publisher: For large enterprises and publishers, WordLift offers a custom-priced plan.

Pros and Cons

Here are a few pros and cons that I've noticed from my personal experience with using WordLift:


  • Helps create structured data without needing technical expertise
  • Provides detailed SEO recommendations
  • Builds a Knowledge Graph for better content context


  • Lacks comprehensive writing tools
  • Might be slightly challenging for beginners

Compare To Other AI SEO Tools

When compared to other tools on the list, WordLift's unique selling point is its emphasis on structured data. While most tools focus on keyword analysis and content optimization, WordLift goes a step further by helping you create a knowledge graph for your website. This makes it an excellent tool for those who want to leverage structured data in their SEO strategy.

However, if you're looking for robust writing assistance, WordLift might fall short as it lacks real-time grammar and style suggestions that tools like SEMrush Writing Assistant provide.

Effectiveness of It's AI-Powered SEO Optimization

As someone who believes in data-driven approaches in SEO, I found WordLift's focus on structured data fascinating. The platform did have a learning curve initially, but once I got past that, it was smooth sailing. The tool helped me create more contextually relevant content, which positively impacted my site's visibility.

While WordLift might not be the best fit for those needing extensive writing assistance, its unique features make it an excellent addition to the toolkit of any SEO professional keen on utilizing structured data.

8. Serpstat


Serpstat, an all-in-one AI SEO platform, provides a range of services to help you improve your search engine rankings.

What Sets Serpstat Apart From Other AI SEO Tools?

Serpstat distinguishes itself from other AI SEO tools by offering an all-encompassing solution tailored to both seasoned SEO experts and novices. Here are some unique features:

  1. AI-Driven Keyword Research: Serpstat excels at identifying the keywords your potential audience is using to find content similar to yours. This analytics and audits capability is instrumental in refining your content strategy and gaining market share.
  2. AI-Driven Backlink Analysis: Backlinks are a vital element of SEO. By examining the websites that link back to yours, Serpstat provides you with valuable insights into your online reputation and visibility.
  3. Site Audits: Serpstat conducts comprehensive site audits, uncovering any issues that might be hindering your website's optimization for search engines. These audits can help improve internal linking structures, ensuring a seamless user experience.

My Experience with Serpstat

After trying out several AI SEO tools, I found Serpstat to be incredibly user-friendly and straightforward. The keyword research feature was particularly accurate, providing me with valuable information that influenced my content strategy.

The backlink analysis feature was equally impressive, allowing me to see who was linking to my website—a key aspect of building relationships and improving my online presence.

The site audits were simple yet effective. They highlighted areas where my website needed improvement in terms of SEO and gave me practical recommendations on how to address them.

Pros and Cons of Serpstat

Like any tool, Serpstat has its strengths and weaknesses.


  • Comprehensive range of SEO services
  • Easy-to-use interface
  • Accurate keyword research and backlink analysis


  • Beginners might find the many features overwhelming
  • Some advanced features require more time to learn

Compare To Other AI SEO Tools

When compared with other AI SEO tools like SEMrush or Ahrefs, Serpstat holds its own thanks to its comprehensive features, user-friendly interface, and affordability. The fact that it offers everything in a single platform is a major advantage, as it eliminates the need for multiple tools. However, the learning curve for certain advanced features could be a downside for SEO beginners.

How Much Does Serpstat Cost?

Serpstat pricing

Serpstat provides different pricing plans to suit various needs and budgets. The Lite version starts at $69 per month and offers basic features that are suitable for small businesses or freelancers. For larger companies or agencies, there are advanced plans with more extensive features available at higher prices.

In summary, Serpstat is an impressive contender among AI-driven SEO tools. Its combination of keyword research, backlink analysis, and site audits on a single platform makes it a valuable addition to your digital marketing toolkit. Give it a go and see how it can boost your organic traffic.

9. MarketMuse


MarketMuse, a well-known player in the AI SEO realm, is praised for its unique ability to evaluate content gaps. Ever wondered how to bridge the gap between your content and the top-ranking articles on your desired keywords? MarketMuse has got you covered!

How MarketMuse Helps Fill Content Gaps

Unlike traditional SEO tools that focus primarily on keyword research and backlink analysis, MarketMuse goes a step further. Its powerful AI-driven technology pinpoints areas of your content that can be enhanced or expanded upon. It provides you with topic suggestions based on what's currently trending or popular in your industry.

Content Audit

MarketMuse first conducts a comprehensive audit of your existing content. This includes scrutinizing everything from blog posts to product descriptions.

Gap Analysis

The tool then compares your audited content against high-performing articles in the same domain.

Suggestion Generation

Based on the gap analysis, MarketMuse provides a list of recommended topics or subtopics that can make your content more comprehensive and relevant.

All of these are done using an advanced AI system that navigates the vast online landscape to bring you data-driven recommendations for improving your content.

Pros and Cons of MarketMuse

No tool is perfect, right? So let's dive into some pros and cons of MarketMuse.


  • Offers detailed insights into current content performance
  • Identifies areas for improvement within existing content
  • Provides suggestions based on trending topics


  • Might be a bit pricey for small businesses
  • Requires a certain level of SEO knowledge to interpret the data

Compare To Other AI SEO Tools

MarketMuse is unique in its approach to SEO compared to other AI-driven tools like SEMrush and Junia AI. While most tools focus on keyword research, backlink analysis, or site audits, MarketMuse targets the quality of content directly. It uses AI technology to conduct a comprehensive audit of your existing content, identify gaps by comparing it to high-performing articles in your domain, and provide suggestions for improvement. This makes it more of a content strategist than just an SEO tool.

Effectiveness of It's AI-Powered SEO Optimization

In comparison to Surfer SEO, another popular tool that also emphasizes content quality, MarketMuse seems to have a more refined AI system. Both tools provide excellent suggestions for improving content relevance and comprehensiveness, but MarketMuse's ability to uncover trending topics gives it an edge.

However, where Jasper excels is in its writing assistance feature that helps users create SEO-friendly content from scratch - something that MarketMuse does not offer.


MarketMuse pricing

MarketMuse offers three pricing tiers, each catering to different needs. The 'Essentials' plan starts at $79 per month, while the 'Plus' and 'Premium' plans are priced at $179 and $499 per month respectively.

Personal Experience with MarketMuse

During my time using MarketMuse, I found it very effective at identifying gaps in my content strategy. Its interface was intuitive, making it easy to navigate through different features. Once I implemented the suggested changes based on its recommendations, I saw a notable improvement in my website's organic traffic.

That said, there's a learning curve involved when starting out with MarketMuse due to the depth of data it provides. It took me some time to understand how to interpret and utilize these insights effectively. But once you get the hang of it, the potential for improving your content strategy is immense.

10. Jasper

Jasper AI

Jasper is a powerful AI-driven SEO writing tool that can revolutionize your content creation process. Ideal for content creators, marketers, and SEO specialists, it leverages advanced machine learning algorithms to generate high-quality, optimized content.

Key Features of Jasper

  • AI Content Generation: Jasper uses its sophisticated algorithm to create unique, engaging content tailored to your specific needs. This includes blog posts, product descriptions, social media posts, and more.
  • SEO Optimization: Jasper's AI is programmed with the latest SEO best practices. It can suggest keywords, optimize text structure, and even generate meta descriptions to boost your site’s visibility on search engines.
  • Multi-Language Support: With Jasper, you're not limited to English content. The tool supports multiple languages giving you the flexibility to cater to an international audience.

Pros and Cons

Every software tool has its strengths and weaknesses. Here are some of the pros and cons you should consider when deciding if Jasper is right for your needs:


  • User-Friendly Interface: Even if you're new to AI tools or SEO, you'll find Jasper easy to navigate thanks to its intuitive user interface.
  • High-Quality Content: Unlike many AI writing tools that produce robotic sounding text, Jasper prides itself on generating human-like content.
  • Time-Saving: By automating much of the writing process, Jasper can save you significant time - allowing you to focus on other aspects of your business.
  • Short-form Content Creation: Jasper excels in generating short-form content like social media posts and meta descriptions, making it an ideal tool for quick and snappy copy.


  • Pricing: Although Jasper offers a lot of value with its advanced features, some users may find its pricing plans to be on the higher end.
  • Limited Customization: While Jasper is great at generating content based on given prompts, it may sometimes fall short in terms of delivering highly customized content.
  • Limited Long-form Content: While Jasper can generate blog posts, the quality might not be on par with a human writer, making it more suitable for shorter content pieces.
  • Lack of Creativity: Although Jasper produces high-quality content, its creativity is limited. It relies on existing patterns and data rather than original thought.
  • Language Accuracy: While Jasper supports multiple languages, its proficiency may vary. For complex or specialized topics, human expertise may be necessary.


Jasper Pricing

Jasper offers two main pricing plans:

  1. Teams: This plan is ideal for agencies or businesses managing multiple brands. It offers advanced AI features to create content for various brands and collaborate on campaigns. Priced at $125/mo.
  2. Creator: Designed for individual creators, this plan includes powerful AI features to create and improve your content wherever you work online. Priced at $49/mo.

Effectiveness of It's AI-Powered SEO Optimization

As a regular user of Jasper, I've seen firsthand the impact this tool can have on content creation and SEO performance. The simplicity of use, coupled with the quality of the output, has made it an essential tool in my digital marketing arsenal.

The Teams plan, in particular, has been instrumental in managing content for multiple brands simultaneously - making it a perfect fit for my agency's needs.

However, I must admit that there was a slight learning curve when I first started using Jasper. But once I got familiar with its quirks and features, it became a game-changer.

If you're looking for an AI SEO writing tool that delivers on quality and efficiency, Jasper is definitely worth considering.

11. Outranking

If you're an SEO specialist looking for a tool that offers in-depth competitor analysis, look no further than Outranking. As one of the best AI SEO tools, Outranking employs advanced AI technology to provide actionable insights and strategies for enhancing website performance and visibility.

How Outranking Improves Website Performance

Let's dive into how Outranking works:

  1. Analyzing Your SEO Performance: Outranking starts by analyzing your website's current SEO performance.
  2. Comparing Competitors: It then compares your site with those of your competitors, looking at aspects like keyword usage, backlink quality, and content structure.

But how does it really set itself apart from other AI-driven SEO tools like SEMrush, Jasper, Surfer SEO, or Junia AI?

Well, picture this scenario: You've worked hard on optimizing your website for organic traffic, conducting thorough keyword analysis using tools like SEMrush or Jasper. However, you continue to find yourself lagging behind competitors in search engine rankings.

This is where Outranking steps in. It doesn't just stop at pointing out the areas where your website is lacking — it also provides specific suggestions on how to improve these areas based on what's working for the top-performing sites in your niche!

This kind of in-depth competitor analysis can be a game-changer when it comes to improving website performance and increasing exposure.

Pros and Cons of Using Outranking

Of course, every tool has its strengths and weaknesses. So let's discuss some of the pros and cons of using Outranking:


  • Detailed competitor analysis: Unlike many other AI SEO tools on the market, Outranking gives you a comprehensive look at what your competitors are doing right.
  • Actionable advice: It provides specific recommendations on how to improve your SEO strategies based on successful trends in your industry.
  • User-friendly interface: Even if you're not an SEO expert, you'll find it easy to navigate and understand.


  • Limited keyword analysis: While Outranking excels in competitor analysis, it doesn't provide as comprehensive a keyword analysis as some other tools like Junia AI.
  • Pricing may be high for small businesses: Its advanced features come at a cost, which might not be affordable for all businesses, especially small ones.


SEO Writer Ideal for individuals or budding startups. Craft and elevate up to ten articles to perfection every month. $99/month.

Effectiveness of It's AI-Powered SEO Optimization

From my personal experience, I found Outranking to be a powerful tool for competitor analysis. It's invaluable for understanding why certain websites outperform others in search engine rankings. However, I do wish it had more robust keyword analysis features.

In the grand scheme of SEO AI, Outranking certainly holds its own. When used alongside other specialized tools such as SEMrush for keyword exploration or Surfer SEO for on-page optimization, it can be an integral part of your SEO arsenal.

Remember, the best AI SEO tool is not necessarily the one with the most features but the one that addresses your specific needs effectively. With Outranking, you gain insights into your competition that can guide you in improving your website's performance and exposure.

So, ready to outrank your competitors?

12. Scalenut

Scalenut's AI-powered SEO optimization tool.

Scalenut is an AI-powered SEO tool that offers a range of key features to help you optimize your website and boost your search engine rankings.

Key Features of Scalenut

Here are some of its main features:

  1. Keyword Research: Scalenut uses AI algorithms to analyze search trends and identify relevant keywords for your content. This helps you target the right audience and increase organic traffic to your website.
  2. Content Optimization: With Scalenut, you can optimize your website content for better visibility on search engines. The tool provides recommendations on keyword placement, meta tags, headings, and other elements to improve your on-page SEO.
  3. Competitor Analysis: Scalenut offers insights into your competitors' strategies, allowing you to identify gaps and opportunities in the market. You can analyze their backlinks, rankings, and content to stay one step ahead in the competition.
  4. Performance Tracking: Keep track of your website's performance with Scalenut's analytics dashboard. Monitor your keyword rankings, organic traffic, and other important metrics to measure the effectiveness of your SEO efforts.

Benefits of Using Scalenut

Here are some benefits of using Scalenut for your SEO needs:

  • Time-saving: Scalenut automates many time-consuming SEO tasks, such as keyword research and competitor analysis, allowing you to focus on other aspects of your business.
  • Data-driven Insights: By leveraging AI technology, Scalenut provides advanced insights based on data analysis. These insights help you make informed decisions and optimize your SEO strategies for maximum results.
  • Increased Visibility: With optimized content and targeted keywords, Scalenut helps improve your website's visibility on search engines. This can lead to higher organic traffic and better brand exposure.

Pros of Scalenut

Here are some advantages of using Scalenut as your SEO tool:

  • User-Friendly Interface: Scalenut has a clean and intuitive interface that is easy to navigate, making it suitable for both beginners and experienced SEO professionals.
  • Comprehensive Analysis: The tool provides in-depth analysis and recommendations for various aspects of SEO, including keyword research, content optimization, and competitor analysis.

Cons of Scalenut

Here are some drawbacks of using Scalenut as your SEO tool:

  • Limited Keyword Research: While Scalenut offers keyword research capabilities, some users may find the keyword suggestions to be limited compared to other dedicated keyword research tools.
  • Pricing: Depending on your budget and needs, the pricing of Scalenut may be a drawback for some users. It's important to evaluate the features and benefits against the cost before making a decision.

Effectiveness of It's AI-Powered SEO Optimization

In my personal experience, Scalenut has been less effective improving my website's SEO performance compared to other AI SEO Tools listed in this article. However, the keyword research feature provided relevant suggestions that helped me target the right audience and increase organic traffic. The content optimization recommendations were also helpful in optimizing my website's on-page elements.

However, I did encounter some limitations with the keyword research aspect of Scalenut. While it provided decent suggestions, I found that using additional dedicated keyword research tools alongside Scalenut helped me uncover more opportunities and expand my keyword strategy further.

Overall, Scalenut is an effective AI SEO tool that offers a range of features to enhance your SEO efforts. It provides valuable insights and recommendations to improve your website's visibility and drive organic traffic. However, it's important to consider your specific needs and budget before deciding if Scalenut is the right tool for you.

Benefits of AI SEO Tools

Ever wondered how AI SEO tools can revolutionize your SEO strategies? Or perhaps you ponder on the benefits these innovative solutions bring to your digital marketing efforts. Let's delve into it!

Advanced Insights based on Data

Harnessing the power of AI SEO tools, you gain access to advanced insights that are not just data-driven, but also highly effective in crafting successful SEO strategies. Isn't it amazing how AI can turn mountains of data into actionable intelligence right before your eyes?

Imagine this scenario: You're looking at a sea of numbers, charts, and graphs that represent your website's performance. It's overwhelming, isn't it? Now imagine an AI SEO tool sifting through all that data and presenting you with clear, concise insights. These insights aren't just random facts about your website. They're tailored recommendations designed to boost your search engine rankings. That's the power of AI at work!

Automation for Efficiency

But what about automation? In this fast-paced digital world, every second counts. Manual tasks not only consume precious time but also leave room for error. Enter the automation capabilities of AI SEO tools.

Consider keyword research, for instance. Traditionally, it involves manually combing through countless websites and analyzing their content to identify relevant keywords - a process that could take hours if not days! However, with an AI SEO tool like SEMrush or Surfer SEO, this task is automated. The tool scans the web using complex algorithms, identifies profitable keywords within seconds and even suggests how to effectively use them in your content.

The same goes for tasks like competitor analysis, backlink checking and on-page optimization. What used to be a labor-intensive process has now been transformed into an efficient and effective task thanks to AI automation.


In essence:

  • AI SEO tools offer advanced insights based on a massive amount of data
  • They provide data-driven decisions that streamline SEO strategies
  • Their automation capabilities enhance task effectiveness and efficiency

So yes, SEO AI tools are not just beneficial, they're indispensable in the modern digital marketing landscape. Not convinced yet? Well, let's further explore the different perspectives of AI SEO tools.

Different Perspectives of AI SEO Tools

We've already seen how AI SEO tools can offer advanced insights and improve the efficiency of SEO strategies. But let's delve deeper. Let's look at the different perspectives of AI SEO tools, particularly focusing on Data Analysis and Insights.

Data Analysis and Insights

Have you ever wondered what lies beneath the vast ocean of data that your website generates? What are your users looking for? Which pages are they spending more time on? What content is resonating with them?

Fortunately, AI SEO tools can answer these questions by analyzing data and providing valuable insights. They delve into the numbers, interpret them, and present actionable information in an understandable format. But how do they do this?

Analyzing Data to Uncover User Behavior

AI SEO tools harness the power of machine learning algorithms to analyze user behavior data. This includes data like bounce rates, page views, session durations, and click-through rates. Essentially, these tools can track every move a user makes on your site.

For instance, if users are bouncing off a particular page rapidly, it might indicate that the content isn't engaging, or it's not what they expected to find. With this insight, you can tweak your content to better meet user expectations.

Providing Real-time Insights

In this age of technology where things change in the blink of an eye, real-time insights are invaluable. AI SEO tools can analyze data in real-time and provide up-to-the-minute insights for improving search engine rankings.

Imagine knowing exactly when your website traffic spikes or dips. You could investigate what caused these changes immediately and take corrective action if necessary. This proactive approach could give you an edge over competitors who might be reacting to changes rather than anticipating them.

Segmenting Data for Better Understanding

AI SEO tools go beyond presenting raw data; they segment data to make it more comprehensible. For example, they might break down website traffic into demographics, such as age, location, or device used.

Such segmentation can help you understand who your audience is and tailor your content accordingly. For example, if the majority of your audience are millennials using mobile devices, you might want to optimize your site for mobile viewing and create content that resonates with this demographic.

One of the most exciting aspects of AI SEO tools is their predictive capabilities. Using historical data and patterns, these tools can forecast future trends.

For instance, they might predict that a particular keyword will surge in popularity in the coming months. Acting on this prediction, you could create content around this keyword ahead of time and ride the wave when the trend hits.

In essence, AI SEO tools offer a fresh perspective on data analysis and insights. They go beyond presenting raw numbers; they interpret these numbers and transform them into actionable insights. So next time you're wondering what's happening beneath the ocean of data that your website generates, remember there's an AI SEO tool ready to dive in and explore for you!

Automation and Efficiency

AI SEO tools have revolutionized the field of search engine optimization. But how? Let's dig into it a bit.

The Power of Automation in SEO

One of the most significant contributions is automation. Can you imagine manually analyzing thousands, if not millions, of data points to optimize your website? It's practically impossible, right? This is where AI SEO tools come into play. These incredible tools automate tasks that would otherwise consume a lot of your precious time and energy.

1. Lightning-Fast Keyword Research

For instance, AI SEO tools can perform keyword research at lightning speed. What might take hours or even days for an individual can be accomplished in a matter of minutes with these tools. They efficiently sift through massive data sets, identify relevant keywords, analyze their competitiveness, and provide insights into how to incorporate them into your content. Isn't it amazing?

2. Effortless Backlink Analysis

What's more? These tools also automate backlink analysis. They scour the web to find out who is linking to your site, evaluate the quality of these links, and suggest strategies to secure more high-quality backlinks. This process can be tiresome and complex when done manually but it's a breeze with AI SEO tools.

Enhancing Task Effectiveness with AI SEO Tools

The goal of any SEO strategy is to improve search engine rankings, right? But what if I told you that AI SEO tools could enhance this process? Yes, you heard it right.

1. Predictive Insights for Informed Decisions

These smart tools analyze data from various perspectives and provide insights that are instrumental in shaping effective SEO strategies. For example, they can predict how certain changes in your content or design might impact your rankings based on historical data and algorithmic patterns. As a result, you can make informed decisions that are likely to yield positive outcomes.

2. Keeping Up with SEO Trends

Moreover, AI SEO tools continuously monitor changes in search engine algorithms and adjust your optimization techniques accordingly. This way, they ensure that your website remains aligned with the latest SEO best practices without requiring constant manual intervention.

3. User-Centric Content Customization

But wait there's more! AI SEO tools also enhance the effectiveness of your SEO tasks by customizing content to meet user intent. They analyze user behavior data to understand what your audience is looking for and then tailor your content accordingly. This not only improves user satisfaction but also boosts your chances of ranking higher in search engine results.

In a nutshell, the automation capabilities of AI SEO tools result in significant time savings while their ability to analyze data from various angles and provide actionable insights enhances the effectiveness of your SEO tasks.

Remember, as with any technology, it's crucial to choose the right AI SEO tool that aligns with your specific needs and goals.


As digital landscapes evolve, user expectations skyrocket, and search algorithms grow increasingly sophisticated, one thing becomes crystal clear: the future of SEO is inseparable from AI-driven insights. The 'AI SEO' revolution is here and it's transforming how we approach search engine optimization.

Why are AI SEO Tools a Game-Changer?

For starters, AI SEO tools arm marketers with detailed insights that human analysis alone could never achieve. These advanced tools can quickly process large amounts of data, find patterns and trends, and turn them into actionable strategies for climbing SERPs (Search Engine Results Pages).

Secondly, AI SEO tools act as efficient helpers, automating routine tasks and freeing up valuable time. This efficiency boosts productivity and allows marketers to focus on important initiatives instead of getting stuck in the details.

Which AI SEO Tool Should You Choose?

With many options available, choosing the right AI SEO tool can seem overwhelming. But our top pick for the best AI SEO Tool is Junia.ai.

Why Junia.ai? Let's break it down:

  1. Keyword Research: Junia.ai's ability to find profitable keywords for generating organic traffic sets it apart. It not only finds valuable keywords but also discovers long-tail opportunities that other tools often miss.
  2. Content Optimization: Junia.ai steps up its game by helping in creating optimized content that matches Google's preferences. This leads to content that matches user intent and meets search engine criteria.
  3. Pricing: While some may argue that Junia.ai is expensive, I strongly believe that its comprehensive features provide value for money.
  4. Superior SEO-optimized Content Creation: Junia.ai's content creation capabilities are unparalleled. Its AI-powered writing assistant suggests relevant keywords, provides topic ideas, and even helps in generating engaging content. This not only saves time but also ensures that your content is SEO-friendly and resonates with your target audience.

Of course, every tool has its strengths and weaknesses – including Junia.ai – but my experience with this tool has been mostly positive.

In the world of 'ai for seo', one solution does not work for everyone. The right tool will depend on your specific needs, budget, and goals. So I encourage you to explore other tools mentioned in this list. Whether it's SEMrush's powerful competitor analysis or Surfer SEO's data-driven content advice – there's a tool designed for every SEO requirement.

Remember – the right AI SEO tools are not just about improving your website's ranking. They're about understanding your audience better, providing high-quality user experiences, and ultimately, driving business success in a increasingly competitive digital world. So dive in, explore these tools, and embrace the future of SEO!

Frequently asked questions
  • AI SEO tools are software applications that utilize artificial intelligence technology to enhance search engine optimization strategies and improve website rankings on search engine results pages.
  • AI SEO tools are essential for digital marketing success because they can handle and evaluate massive amounts of data, adapt to rapid Google algorithm updates, tailor content to meet user intent, and provide competitive insights, among other benefits.
  • Junia.ai is considered the best AI SEO tool for businesses due to its revolutionary AI-powered keyword research, helpful suggestions, and efficient keyword research capabilities.
  • Junia.ai optimizes content according to the Google algorithm by analyzing every element of the content and providing valuable recommendations and insights to improve its search engine rankings.
  • The pros of using Junia.ai include revolutionary AI-powered keyword research, helpful suggestions for content optimization, and efficient keyword research capabilities.
  • The cons of using Junia.ai include a learning curve for beginners and potential monthly costs that might be higher compared to other tools.