Free Client Proposal Generator

Write client proposals that actually get approved (without spending your whole afternoon)

A good proposal is basically your sales call, your scope document, and your “please don’t scope creep me” policy… all rolled into one. And yeah, that’s why writing one from scratch feels heavy.

This AI Client Proposal Generator helps you produce a clean, client ready proposal with the pieces clients look for when they’re deciding fast:

• what you’re doing (scope)
• what they’re getting (deliverables)
• how long it’ll take (timeline and milestones)
• what it costs (pricing model plus payment terms)
• what’s not included (assumptions and out of scope)
• what happens next (approval, deposit, kickoff)

If you already use Junia AI for writing and client work, this template fits right in. It’s the same idea: less blank page, more momentum.

What to include in a strong client proposal (the sections clients expect)

Not every proposal needs to be long. But most winning proposals are structured. Clients want to scan and feel confident.

1) A quick summary of the goal

Write this like you understand their world. One short paragraph is enough. Then a few bullets for success criteria if you can.

Examples of goal framing:

• “Increase qualified demo requests from organic traffic.”
• “Launch a new site that loads faster and converts better on mobile.”
• “Build a repeatable content system the team can run monthly.”

2) Scope and deliverables that are specific

Vague scope sounds risky. Specific scope sounds safe.

Instead of:

• “SEO improvements”

Use:

• “On page optimization for 5 priority pages (titles, meta descriptions, headings, internal linking)”
• “8 SEO blog posts (1,200 to 1,800 words) with 1 revision round”
• “Monthly report covering traffic, rankings, and conversions”

3) Timeline with milestones (so it feels real)

Clients love a timeline that answers “when do we see progress” not just “when is it done.”

A simple milestone format:

• Week 1: kickoff, access, research
• Week 2: drafts or initial build
• Week 3: revisions, implementation
• Week 4: final delivery, handoff, reporting setup

4) Pricing model that matches the work

Different projects need different pricing logic. This generator supports:

• Fixed price: best when scope is stable and deliverables are clear
• Retainer: best for ongoing content, SEO, design support, or marketing ops
• Hourly or time and materials: best when discovery is still happening or requirements may shift

Tip: even with hourly, clients want guardrails. Give an estimate range and a weekly cadence.

5) Assumptions, exclusions, and change requests (aka scope creep prevention)

This is the part that saves you later. Keep it calm, not aggressive.

Include things like:

• what you need from the client (access, approvals, feedback timelines)
• what’s not included (extra revisions, additional pages, new features)
• what happens if scope changes (written change request, updated quote, timeline adjustment)

6) Clear next steps

Make approval frictionless. Literally write the steps.

For example:

1. Approve this proposal (reply with “approved” or sign)
2. Pay deposit or first invoice
3. Schedule kickoff call

Proposal tips for freelancers, agencies, and consultants (small tweaks that matter)

• Use outcomes plus artifacts. Clients buy results, but they approve specifics. Give both.
• Keep the deliverables measurable. Counts, dates, pages, revision rounds, cadence.
• Add a simple acceptance criteria line. What does “done” mean, exactly.
• Match the tone to the client. Some want warm and collaborative. Others want tight and corporate. That’s why tone selection helps more than people think.
• If you can, offer options. One good, better, best set can increase close rate without feeling pushy.

When this proposal generator is especially useful

You’ll get the most value when you need to move quickly but still look polished:

• responding to inbound leads and you want to send something the same day
• turning messy call notes into a structured scope and timeline
• standardizing proposals across a team so they all look consistent
• packaging a retainer with monthly inclusions and boundaries
• converting “we can do a lot of things” into a clear, sellable offer

A quick reminder about terms and legal language

This tool can generate common, practical proposal terms (payments, scope boundaries, timelines). It’s not legal advice. If you need clauses around IP, confidentiality, liability, or jurisdiction specific requirements, treat the output as a draft and have it reviewed.

If you want the proposal to feel more “yours”, add a short brand line, a signature block, and a consistent payment policy. That tiny bit of consistency makes you look established, even if you’re solo.