Free Press Release Generator
Create a professional, media-ready press release for product launches, company news, funding announcements, partnerships, events, awards, and updates. Generate a clean AP-style structure with a strong headline, dateline, compelling lead, key details, quotes, boilerplate, and media contact—optimized for clarity, credibility, and distribution.
Press Release
Your press release will appear here...
How the AI Press Release Generator Works
Get results in seconds with a simple workflow.
Add Your Announcement Details
Enter what you’re announcing and why it matters. Include any confirmed specifics (dates, availability, pricing, metrics, partners) for a more credible press release.
Choose Style, Language, and Optional Tone
Pick an AP-style format (standard, startup/tech, corporate, local). Optionally set a tone and provide SEO keywords if you’re publishing to a newsroom page.
Generate, Fact-Check, and Distribute
Review names, numbers, and claims for accuracy. Then publish on your newsroom page, pitch to journalists, or share with partners—keeping the media contact section consistent.
See It in Action
Example of upgrading a rough announcement into a newsroom-ready, AP-style press release lead and structure.
We’re excited to announce our new product that will revolutionize retail. It uses AI to help stores and it’s the best on the market. Learn more on our website.
AUSTIN, TX — Acme Analytics today announced the launch of InventoryIQ, an AI-powered inventory forecasting dashboard designed to help mid-market retailers reduce stockouts and improve purchasing decisions. InventoryIQ is available immediately in the U.S., with plans starting at $299 per month. More information is available at https://www.acmeanalytics.com.
Why Use Our AI Press Release Generator?
Powered by the latest AI to deliver fast, accurate results.
AP-Style Press Release Structure (Headline, Dateline, Lead, Body, Boilerplate)
Generates a journalist-friendly press release format with a clear headline, dateline, strong lead paragraph, supporting details, quotes, and a company boilerplate—ready for a newsroom page or PR distribution.
Built-In News Value + Clarity (No Fluff, No Buzzword Stuffing)
Focuses on who/what/when/where/why, keeping claims specific and credible. Helps your announcement read like real PR writing, not marketing copy.
Quote Generation (Safe, Non-Overhyped) or Use Your Real Quotes
Add executive, product, partner, or community quotes—or leave them blank and generate conservative quotes that support the announcement without making unverifiable claims.
Media Contact + Boilerplate Included
Outputs a clean media contact section and a professional company boilerplate so journalists can follow up quickly and your brand messaging stays consistent.
Optional SEO Keywords for Newsroom Publishing
If you publish press releases on your site, you can include target keywords naturally to support discoverability while keeping PR-appropriate tone and readability.
Pro Tips for Better Results
Get the most out of the AI Press Release Generator with these expert tips.
Lead with the news—answer who/what/when/where in the first 1–2 sentences
Journalists scan quickly. A strong lead increases pickup: state the company, the announcement, and timing immediately before adding context.
Use specific details, not superlatives
Replace vague claims like “industry-leading” with verifiable specifics you can support (availability, regions, features, customers you can name, certifications).
Keep quotes human and credible
Quotes should add perspective, not repeat the headline. Avoid exaggerated promises; focus on customer value, mission, or measurable outcomes if you have them.
Add a clear next step (demo, signup, registration, download)
A press release should tell readers what to do next. Include a URL and a short, direct call-to-action that matches the announcement type.
If publishing for SEO, use keywords naturally and keep the release readable
Include 1–3 target phrases where they fit (headline/subheadline/lead) without forcing repetition. Clarity and usefulness matter more than density.
Who Is This For?
Trusted by millions of students, writers, and professionals worldwide.
Press Release Generator: How to Write a Press Release That Journalists Actually Read
A press release is not a blog post and it’s not an ad. The best press releases make it easy for a journalist (and your readers) to understand the news in seconds.
This free Press Release Generator helps you create an AP-style press release with the right structure—headline, dateline, lead, body, quotes, boilerplate, and media contact—so you can publish it on your newsroom page or pitch it to media.
What a Strong Press Release Includes (AP-Style Structure)
Most media-ready press releases follow a predictable format because it works:
- Headline: Clear and specific (what happened)
- Dateline: Location + date (optional but common)
- Lead paragraph: Who/what/when/where (and sometimes why)
- Body paragraphs: Details, context, proof points you can verify
- Quotes: A human voice that adds perspective (not hype)
- Boilerplate: 1–3 sentences about the company/organization
- Media contact: Who to email/call for follow-up
- ###: Traditional end marker
How to Make Your Press Release More Publishable
1) Lead with facts, not excitement
“Today announced” beats “We’re thrilled.” Journalists want the news first.
2) Avoid unverifiable superlatives
Phrases like “best,” “revolutionary,” and “world-class” hurt credibility unless you can prove them.
3) Add specifics that are safe to publish
If you can share them, include:
- availability date
- regions/markets
- pricing or access details
- who it’s for
- what problem it solves
4) Write quotes that add meaning
A good quote explains why the announcement matters or what changes for customers/community.
Press Releases and SEO: Should You Optimize for Keywords?
If you post press releases on your website, they can support discoverability—especially for branded searches and long-tail queries. The key is to keep SEO secondary to readability.
Best practice:
- use 1–3 relevant keywords naturally in the headline, lead, and one body paragraph
- keep the release scannable and factual
- include a clear URL for next steps
Common Press Release Use Cases
This generator works well for:
- product launch press releases
- funding announcements
- partnership announcements
- event press releases
- awards and recognition
- leadership hires
- local/community updates
Use it to create a clean first draft, then do a quick fact-check and tighten any claims before distribution.
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