AI Visibility Tracker: see how AI sees your brand
Track your brand’s visibility in AI search. Find out if ChatGPT, Claude, Gemini and Perplexity recommend you or your competitors, which prompts you show up for, and which sources they cite. Then let Junia AI improve your mentions automatically, with content and page updates that get your brand into AI answers.
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Overview
Outdoor-gear sample · how AI assistants mention brands like yours
| Brand | Share | Sent. | Pos |
|---|---|---|---|
Y Your brandyou 52 mentions | 33% | 73% | #1.9 |
T TrailCo Gear 31 mentions | 26% | 55% | #2.2 |
S Summit Layers 19 mentions | 16% | 72% | #2.5 |
A Alpine Cart Co 17 mentions | 14% | 49% | #3.3 |
R Ridgeway Supply 13 mentions | 11% | 66% | #3.6 |
- Outdoor brands buyers ask AI about before they purchaseforbes.com · Press releases · 13×
- Hands-on hiking jacket review walkthroughyoutube.com · Social & forums · 13×
- r/OutdoorGear — weekend pack recommendationsreddit.com · Social & forums · 11×
- Best midlayer jackets for spring hikingoutdoorgearlab.com · Editorial & blogs · 10×
- Hiking jacket comparison for three seasonsswitchbacktravel.com · Review sites · 9×
- Social & forums37%
- Press releases20%
- Editorial & blogs15%
- Review sites14%
- Reference14%
Enter your website above to check your brand’s AI visibility for free, then create an account to track it across AI platforms. The dashboard above shows sample data until you enter a website.
What is AI visibility?
AI visibility is how often, and how favorably, AI assistants like ChatGPT, Claude, Gemini and Perplexity mention your brand when people ask them about your category. When someone asks “What’s the best project management tool for a small team?”, the brands named in that answer have AI visibility. The ones left out don’t exist for that buyer.
Tracking it is the AI search equivalent of rank tracking. Optimizing for it is called Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO): making your brand the answer AI gives.
Why AI visibility matters for your brand
Buyers ask AI first
More people ask AI assistants for recommendations before they ever search Google or visit your site. If AI doesn’t name you, they may never find you.
There’s no page two
An AI answer usually recommends only a few brands. You’re either in the shortlist or invisible, and a competitor takes the spot.
Answers keep changing
The same question can get a different answer tomorrow as models, sources and competitors change. A one-off check can’t show the trend.
AI shapes perception
How an AI assistant describes you (accurate, outdated, positive or negative) becomes what buyers believe about your brand.
How to check your brand’s AI visibility
- 1
Enter your website
We read your site to understand your brand, products, market and positioning. No manual setup needed.
- 2
Review prompts and competitors
Get the buyer questions (prompts) people ask AI assistants in your category, plus the competitors most likely to appear next to you.
- 3
Track your AI visibility
Create a free account to run those prompts across AI platforms and follow your visibility, share of voice and citations over time.
Understand how AI sees your brand
AI visibility score
The share of AI answers that mention your brand across your tracked prompts, overall and for each AI platform.
Share of voice
How often AI mentions you compared with your competitors, so you see who owns the conversation in your market.
Average position
Where your brand appears in the answer. Being recommended first beats being the fifth name on a list.
Sentiment
Whether AI describes your brand positively, neutrally or negatively, with examples of what it actually says.
Citations and sources
The websites and pages AI engines cite when answering, so you know which sources shape the answers and where to earn a mention.
Competitor benchmarking
Which competitors AI recommends instead of you, on which prompts, and which brands show up that you don’t track yet.
Query fan-out
The web searches AI engines run behind the scenes to answer a prompt, the queries worth ranking for in AI search.
Prompt-level history
Every prompt’s full AI response history, so you can see exactly when and why your AI visibility changed.
Track your visibility across major AI platforms
ChatGPT visibility
The most widely used AI assistant, where many buyers now research products and ask for recommendations.
Claude visibility
Anthropic’s assistant, popular with professionals and teams researching tools, vendors and services.
Perplexity visibility
An AI answer engine that searches the web and cites its sources in every answer.
Gemini visibility
Google’s AI assistant, built into Google products and used by a huge audience.
Grok visibility
xAI’s assistant, built into X and increasingly used for real-time questions.
DeepSeek visibility
A fast-growing AI assistant with a large international user base.
Meta Llama visibility
The model family behind Meta AI across Facebook, Instagram and WhatsApp.
AI visibility checker vs. AI visibility tracker
AI visibility checker
Free, on this page, no signup
- ✓Understands your brand from your website
- ✓Finds the buyer questions AI answers in your category
- ✓Identifies the competitors AI is likely to recommend
- ✓Shows the dashboard your brand gets when tracked
AI visibility tracker
With a free Junia account
- ✓Runs your prompts across AI platforms on a schedule
- ✓Tracks visibility, share of voice, position and sentiment over time
- ✓Shows which sources and pages AI engines cite
- ✓Alerts you when visibility drops or a competitor overtakes you
- ✓Turns gaps into content you can create with Junia
How to improve your AI search visibility
Close gaps with competitors
Find the prompts where AI recommends competitors but not you, then publish content that answers those exact questions and use cases.
Earn mentions where AI looks
AI engines lean on review sites, comparison articles, industry publications and forums. Getting featured there feeds the answers.
Write answer-first content
Answer the question in the first lines, then add clear facts, comparison tables and FAQs that AI engines can quote.
Keep your positioning consistent
Describe your brand, category and audience the same way on your site, social profiles and directories so AI connects you to the right topics.
Refresh pages that get cited
Keep the pages AI already cites up to date. Outdated facts lead to outdated or negative descriptions of your brand.
Measure, then repeat
Track your AI visibility after every change to see what moves the needle, and double down on it.
Junia turns these gaps into action: generate the comparison pages, guides and FAQs AI engines cite with the AI article writer, straight from your AI visibility opportunities.
AI search optimization vs. traditional SEO
| AI search optimization (GEO) | Traditional SEO | |
|---|---|---|
| Goal | Get your brand mentioned and cited in AI answers | Rank your pages in search results |
| Where you win | ChatGPT, Claude, Gemini, Perplexity and other AI assistants | Google and Bing results pages |
| What you measure | AI visibility, share of voice, position, sentiment, citations | Rankings, impressions, clicks, organic traffic |
| What influences it | Your site plus third-party reviews, articles and forums AI reads | Your pages, technical SEO and backlinks |
Frequently Asked Questions
What is an AI visibility tracker?+
An AI visibility tracker monitors how AI assistants like ChatGPT, Claude, Gemini and Perplexity mention your brand. It runs the questions your buyers ask AI, records every answer, and measures how often you're mentioned, where you appear in the answer, how you're described and which sources are cited, compared with your competitors and over time.
How does the AI visibility tracker work?+
You add your website, and Junia identifies your brand, competitors and the buyer questions (prompts) that matter in your category. The tracker then sends those prompts to each AI platform on a schedule and analyzes every response for brand mentions, position, sentiment and citations. The results roll up into your AI visibility score, share of voice and trend charts.
Is the AI visibility checker free?+
Yes. Checking your brand on this page is free and needs no signup: enter your website to see the prompts and competitors that matter for your brand. To track your AI visibility over time, create a free Junia account.
Which AI platforms does the tracker cover?+
The tracker covers ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek and Meta Llama. Each platform is measured separately, because a brand can be recommended by one AI assistant and missing from another.
How do I check my brand's visibility in ChatGPT?+
Enter your website in the tool above. Junia maps the questions people ask ChatGPT about your category and the competitors that show up. With an account, the tracker asks ChatGPT those questions regularly and shows how often, and how favorably, it mentions your brand.
What's the difference between a brand mention and a citation?+
A mention is when an AI answer names your brand. A citation is when the AI links to a page as a source for its answer. Both matter: mentions show whether AI recommends you, while citations show which websites AI trusts, and where you need to be featured to earn mentions.
What is share of voice in AI search?+
Share of voice is your brand's share of all brand mentions in AI answers to your tracked prompts, compared with your competitors. If AI mentions you 30 times and your competitors 70 times, your share of voice is 30%.
Why do my results differ from what I see in ChatGPT?+
AI answers vary from one run to the next, and consumer apps personalize answers using your location, chat history and memory. The tracker asks every question the same neutral way on a regular schedule, so you get consistent trends instead of a single personalized answer.
What is Generative Engine Optimization (GEO)?+
Generative Engine Optimization, also called Answer Engine Optimization (AEO) or AI SEO, is the practice of improving how AI assistants mention, recommend and cite your brand. It combines answer-first content, consistent brand positioning and mentions on the third-party sites AI engines rely on.
How can I improve my AI search visibility?+
Start with the prompts where competitors are recommended and you aren't. Publish content that answers those questions directly, earn mentions on the review sites and publications AI cites, keep your brand information consistent everywhere, and track your AI visibility to see what's working.
How often should I track my AI visibility?+
Regularly. AI answers change as models update, competitors publish and new sources appear. Tracking your prompts continuously shows real trends and tells you quickly when visibility drops or a competitor overtakes you.
Is AI visibility the same as SEO?+
No, but they're connected. SEO helps your pages rank in search results; AI visibility is about being mentioned and cited in AI-generated answers. Strong SEO content often gets cited by AI engines, which is why Junia helps you do both.
Find out what AI says about your brand
Is AI recommending you, or your competitors? Check your brand’s AI visibility for free, then track it across ChatGPT, Claude, Gemini, Perplexity and more.