6 Best SEO Tools for Shopify in 2024



Founder, Junia AI

A digital art image featuring two symbols. The first symbol is Junia AI, depicted as a futuristic, highly technological object with a user-friendly design, surrounded by a soft glow. The second symbol is Octane AI, visualized as an innovative tool with interactive and personalized features, represented by puzzle pieces fitting together to form a product shape.


SEO, or Search Engine Optimization, is a vital aspect of any online business, including Shopify stores. The role of SEO tools is to help your store rank higher in search engine results, making it easier for potential customers to find you. These tools offer various functionalities like keyword research, link building, content optimization and technical SEO that can significantly boost your store's online visibility.

In 2024, the digital landscape is more competitive than ever. The need to optimize for search engines is not just a nice-to-have, but an essential component of your ecommerce strategy. To stay ahead of the game, you'll need the best SEO tools tailored for Shopify.

In this article, i have tested over 20 AI SEO Tools for Shopify and have narrowed down the list to the top 6. These tools have proven to be effective in increasing organic traffic, improving search engine rankings, and enhancing overall SEO performance for Shopify stores.

So without further ado, let's dive into the best SEO tools for Shopify in 2024.

1. Junia AI

A picture of a person on a computer.

Junia AI is an advanced AI SEO tool designed specifically for Shopify stores. It combines content creation and SEO optimization features to help you improve your store's visibility on search engines like Google.

How Junia AI Works

Junia AI stands out from other SEO tools thanks to its user-friendly interface and powerful technology:

  1. User-centric design: The interface of Junia AI is simple and intuitive, making it easy for you to navigate and understand. It provides all the necessary information in a clear and straightforward manner.
  2. GPT4 technology: Junia AI utilizes cutting-edge GPT4 technology to generate high-quality content that is both optimized for search engines and relevant to your target audience. From product descriptions to blog posts, this tool can create content that meets SEO best practices.

Shopify Integration

Junia AI's Shopify Integration User Interface

Junia AI seamlessly integrates with Shopify, making it convenient for you to manage your SEO efforts within the platform. You can optimize your product pages, meta tags, and URLs directly from Junia AI, saving you time and effort.

Keyword Research

Junia AI offers robust keyword research capabilities. With its extensive database and advanced algorithms, you can identify high-potential keywords that align with your brand and target audience. These insights can help you refine your content strategy and improve your search engine rankings.

The Benefits of Using Junia AI

By using Junia AI for your Shopify store, you can enjoy the following advantages:

  1. Improved search engine rankings: By following SEO best practices, Junia AI helps your store rank higher on search engine results pages (SERPs). This increased visibility can attract more organic traffic to your store.
  2. Increased organic traffic: As your store becomes more visible on SERPs, you'll likely see a rise in organic traffic. These are potential customers who are actively searching for products or services like yours, making them more likely to convert.
  3. Rank without backlinks: Junia AI's advanced algorithms are designed to help your store rank well even without the need for extensive backlinks. While backlinks can still be beneficial, Junia AI focuses on optimizing your content and website structure to improve rankings.
  4. Stay up-to-date with SEO trends: Junia AI's team of experts constantly monitors the ever-changing SEO landscape. They regularly update the platform to align with the latest trends and algorithm changes, ensuring your Shopify store remains optimized for search engines. By leveraging Junia AI, you can stay ahead of the game and adapt your SEO strategy accordingly.

How Junia AI Can Help You

Junia AI serves as both a content generator and an SEO assistant for your Shopify store:

  1. Content generation: With Junia AI, you can easily create engaging copy for your blog posts, product pages, and other areas of your store. This tool provides real-time optimization suggestions as you write, helping you improve the quality and effectiveness of your content.
  2. SEO assistance: Junia AI offers valuable insights and guidance on various SEO aspects, such as keyword usage, meta description optimization, and more. It helps you ensure that your store's content is optimized for search engines.
  3. Multilingual support: Junia AI supports multiple languages, allowing you to reach a wider audience and expand your customer base.
  4. Parasite SEO Integration: Junia AI seamlessly integrates with popular platforms like Medium, WordPress, and more, enabling you to optimize content across multiple channels and drive even more traffic to your store.
  5. Competitor analysis: Junia AI also provides valuable insights into your competitors' SEO strategies. By understanding what keywords they're targeting and where they're ranking, you can refine your own approach and stay ahead in the competitive landscape.

Why Junia AI is Worth Considering

In the competitive world of e-commerce, having a tool like Junia AI can give you an edge. Here's why:

  1. Saves time: Junia AI automates many SEO tasks, saving you time and allowing you to focus on other important aspects of your business.
  2. Increases productivity: With its user-friendly interface and helpful features, Junia AI makes it easier for you to create high-quality content that resonates with your audience.
  3. Offers valuable insights: Junia AI provides actionable recommendations based on SEO best practices, helping you make informed decisions about your store's content.
  4. Suitable for all levels: Whether you're new to Shopify or an experienced merchant, Junia AI is designed to be accessible and beneficial for users of all skill levels.

With Junia AI by your side, you can optimize your Shopify store's content effectively and improve its chances of ranking higher in search engine results.

2. Octane AI

Octane AI for Shopify

Engaging Customers and Interactive Quizzes

Crafting a unique, personalized shopping experience is key to driving customer engagement. This is where Octane AI shines. It provides Shopify stores with the capability to create interactive quizzes, making your online store more interactive and fun. These quizzes aren't just for entertainment; they're an effective tool for gathering data about your customers' preferences and shopping habits.

This data can then be used to tailor product recommendations, ensuring consumers see items that align with their interests and needs. The result? A more personalized shopping experience that encourages customer loyalty and boosts sales.

Personalized Product Recommendations

Octane AI's personalized product recommendation feature adds another layer of customization to the shopping experience. Based on the data collected from quizzes and browsing behavior, Octane AI suggests products that are most likely to appeal to each individual shopper.

This strategy not only enhances the customer experience but also increases the likelihood of conversions and repeat purchases. Simply put, customers who feel understood and catered to are more likely to shop with you again.

Review Analytics Feature

Understanding your customers' thoughts about your products is essential for improvement and growth. Octane AI equips merchants with a review analytics feature that helps gather valuable insights from customer feedback.

This ability to analyze reviews allows you to pinpoint what you're doing right and where there are opportunities for improvement. Whether it's praise for a particular product feature or constructive criticism about shipping times, these insights can inform future decisions and strategies.

In essence, Octane AI is not just an SEO tool; it's a powerful ally in creating a more engaging and personalized shopping experience.

3. Semrush

Semrush is a comprehensive SEO tool that offers an array of features designed to enhance your Shopify store's visibility and drive more traffic. It's more than just an SEO tool; it's a complete digital marketing software suite that can help you stay ahead in the competitive ecommerce landscape.

How Semrush Can Benefit Your Shopify Store

Keyword Research

One of the most crucial aspects of SEO is keyword research, and Semrush excels in this area. Using Semrush, you can identify high-volume keywords relevant to your store and products. These keywords can be used within your site content, blog posts, product descriptions, and metadata to improve your site's ranking on search engine results pages (SERPs).

Site Audit

Semrush's site audit feature allows you to examine your site for any SEO issues that might be harming your rankings. It can identify problems such as broken links, duplicate content, slow loading times, and more. This feature helps you make necessary adjustments to optimize your website's performance.

Competitive Analysis

With Semrush, you can get a detailed analysis of your competitors’ strategies in display advertising, organic and paid search, and link building. This information will give you insights into what strategies are working for them, which you can emulate to improve your own online presence.

The Benefits of Using Semrush for Your Shopify Store

  1. Improved Visibility: By using the right keywords and optimizing your site based on the audit results, you can significantly improve your store's visibility on SERPs.
  2. Better Decision Making: The insights gathered from Semrush's analytics can inform strategic decisions about content creation, marketing campaigns, and product offerings.
  3. Competitive Advantage: Understanding what strategies are working for your competitors gives you a significant edge.

Is Semrush Right For You?

If you're looking to boost organic traffic to your Shopify store, then yes! Semrush is an excellent tool for anyone looking to improve their SEO and overall digital marketing strategy. Whether you're a small start-up or a large enterprise, Semrush can provide valuable insights that can help enhance your online presence and drive more customers to your store.

4. Wiser

Wiser for shopify

Wiser is a powerful tool for Shopify merchants that offers personalized product recommendations and uses advanced analytics to help store owners make better decisions.

Understanding Customer Behavior with Advanced Analytics

To succeed in ecommerce, it's important to understand how your customers behave and what they prefer. That's where Wiser's advanced analytics come in. By analyzing data on your customers' shopping habits and preferences, you can gain valuable insights that can drive your business forward. Here's how Wiser's analytics can benefit your store:

  1. Deeper Insight into Shopping Patterns: With Wiser, you can get a detailed understanding of how your customers shop on your store. This includes information on which products they view, add to cart, and purchase, as well as the channels they use to access your store.
  2. Customizing Product Offerings: Armed with this information, you can tailor your product offerings to better meet your customers' needs. For example, if you notice that a particular group of customers often buys a specific type of product, you can focus on expanding your selection in that category.
  3. Boosting Customer Satisfaction: By providing personalized recommendations based on each individual shopper's preferences, you can enhance their shopping experience and increase the likelihood of repeat purchases.

Improving Sales with Personalized Product Recommendations

One of the key features of Wiser is its ability to generate personalized product recommendations for your customers. Here's how it works:

  1. Analyzing Shopper Data: Wiser's algorithms analyze various data points, such as a customer's browsing history, previous purchases, and popular items, to understand their interests and preferences.
  2. Offering Tailored Recommendations: Based on this analysis, Wiser presents each shopper with product suggestions that are most likely to appeal to them personally.
  3. Enhancing the Shopping Experience: By showing customers products that align with their tastes, you can create a more engaging and enjoyable shopping experience.
  4. Driving Repeat Purchases: When customers feel that your store understands their unique needs and consistently offers relevant recommendations, they are more likely to become loyal customers who return to make additional purchases.

Gaining Insights with the Analytics Suite

In addition to personalized product recommendations, Wiser also provides a range of analytics tools to help you track and improve your store's performance:

  • Visitor Engagement Tracking: Monitor how visitors interact with your store, including metrics like time spent on site, number of pages viewed, and bounce rate.
  • Conversion Rate Analysis: Understand how effective your store is at converting visitors into paying customers.
  • Sales Trends Monitoring: Track the performance of your sales over time, identifying patterns and trends that can inform your marketing and inventory strategies.

By leveraging these insights, you can make data-driven decisions that maximize your store's potential.

In the fast-paced world of ecommerce, it's not enough to simply react to market trends - you need to stay ahead of the competition. By using Wiser's advanced analytics and personalized product recommendations, you can:

  • Understand what products are popular among your customers and adjust your inventory accordingly.
  • Identify emerging trends in customer preferences and adapt your marketing strategies to capitalize on them.
  • Continuously optimize your store's performance based on real-time data.

With Wiser by your side, you have the tools you need to thrive in the ever-evolving world of online retail.

5. Yodel

Yodel stands as a powerful SEO tool that harnesses the potential of AI to generate compelling product descriptions and engaging content tailored for your Shopify store. With Yodel, you're not just creating product descriptions, you're crafting a unique narrative for each product, aiming to connect with your customers on a deeper level.

Key Features of Yodel

One of the key features that sets Yodel apart is its ability to understand and interpret product data. This means it can automatically generate detailed and accurate product descriptions that highlight key features while integrating relevant keywords to boost SEO rankings.

Various Types of Optimized Content

But Yodel doesn't stop at product descriptions. The tool is capable of producing various types of content, such as blog posts or social media captions, all optimized for SEO and designed to capture your audience’s attention.

The Impact of Using Yodel

The impact of using a tool like Yodel can be significant; beyond improved search engine rankings, you're bound to see an increase in engagement rates. By presenting your products with captivating narratives, customers are more likely to resonate with your brand - leading to higher conversion rates and customer loyalty.

Enhance Your Shopify Store's Visibility

When considering tools for your Shopify store in 2024, it's worth noting that Yodel offers a dynamic approach to content creation that goes hand in hand with effective SEO practices. It provides an excellent opportunity for Shopify merchants seeking to enhance their store's visibility while offering a memorable shopping experience.

6. OnModel

OnModel for Shopify product photos

OnModel is an AI app specifically designed to cater to the needs of fashion-oriented Shopify stores. It brings forth a unique feature set, including AI-powered model swapping in product photos and efficient handling of batch image processing tasks.

AI-Powered Model Swapping for Product Photos

One of OnModel's most noteworthy offerings is its AI-enhanced model swapping capability. This feature enables Shopify merchants to swap models in their product photos effortlessly. By doing so, they can showcase their products on a variety of models without the need for multiple photoshoots. This not only saves time and resources but also provides customers with a more inclusive shopping experience.

Streamlined Batch Image Processing

In addition to model swapping, OnModel offers efficient batch image processing. This feature is particularly useful for stores with a large number of SKUs, as it allows them to process multiple images simultaneously. With this feature, you can quickly upload, edit, and optimize your product images all at once, ultimately saving time and reducing manual effort.

An Innovative Solution for Fashion-Based Shopify Stores

OnModel's robust features provide an innovative solution for fashion-based Shopify stores looking to enhance their visual content strategy. By utilizing AI technology, this tool enables businesses to create more diverse and optimized visuals, thus enhancing customer engagement and boosting SEO performance.

  • Save Time and Resources: Swap models in product photos without the need for multiple photoshoots.
  • Improve Efficiency: Process multiple images simultaneously with batch image processing.
  • Enhance Customer Experience: Showcase products on a variety of models for a more inclusive shopping experience.
  • Optimize Visual Content: Create diverse and optimized visuals to improve customer engagement.
  • Boost SEO Performance: Increase visibility in search engine results with high-quality, optimized images.

From the intelligent model swapping to the streamlined batch image processing tasks — OnModel sets itself apart as an invaluable tool for any fashion-focused Shopify store aiming for improved efficiency and greater visibility in the digital landscape.

7. GoWise

GoWise for Shopify SEO

As you navigate the digital marketplace, GoWise stands as an invaluable tool in your Shopify SEO arsenal. This innovative solution harnesses the power of ChatGPT AI to refine and optimize your product listings.

How GoWise Works

GoWise's main draw is its ability to generate SEO-friendly meta tags at scale. As a store owner, you're well aware that creating individual meta tags can be a tedious process. GoWise simplifies this task by using AI to generate relevant tags for each of your products.

The key to GoWise's effectiveness lies in its use of ChatGPT AI. This advanced artificial intelligence has been trained on a diverse range of internet text, enabling it to understand context and nuances much like a human would. Leveraging this technology, GoWise delivers optimized product listings that are both search-engine friendly and engaging for potential customers.

What Sets GoWise Apart

Here's what makes GoWise stand out:

  1. Tailored Product Descriptions: It utilizes ChatGPT AI to create tailored product descriptions that resonate with your target audience.
  2. Bulk Meta Tag Generation: Its bulk meta tag generation feature allows you to optimize numerous product listings simultaneously.
  3. Continuous Optimization: The system continually updates meta tags based on changing SEO trends and customer search behavior.

The Benefits of Using GoWise

By using GoWise, you're investing in a tool that not only helps improve your site's SEO performance but also saves you time and effort in managing your product listings. This could translate into:

  • Improved search engine rankings
  • Increased organic traffic
  • Ultimately higher sales for your Shopify store.

8. VerbiAI SEO Optimizer

VerbiAI SEO Optimizer for Shopify

Meet VerbiAI SEO Optimizer – a versatile tool designed to streamline your SEO processes and elevate your Shopify store's online visibility. This software brings together one-click optimization, bulk editing capabilities, and marketing content generation under one roof.

One-Click AI SEO Optimization

A standout feature of VerbiAI is its one-click AI SEO optimizer. It analyzes your existing content, identifies areas needing improvement, and applies the necessary changes with just a click. The result? Efficiently optimized content that adheres to the latest SEO best practices.

Bulk Editing Made Easy

Not to mention, VerbiAI truly shines when handling large quantities of data. With its GSEO-optimized bulk SEO optimizer, you can edit and optimize multiple pages or products in one go. This feature saves time, reduces manual effort, and ensures consistency across all your Shopify store content.

Create Compelling Ad Content

But the benefits don't stop there. VerbiAI also doubles as a marketing content generator for various ad platforms. Whether you need compelling copy for Google Ads, Facebook Ads, or Instagram promotions, VerbiAI has got you covered. It uses AI technology to create engaging and persuasive ad content that attracts clicks and conversions.

So if you're looking for an all-in-one solution that simplifies SEO while enhancing your marketing efforts, VerbiAI SEO Optimizer might be just what you need.

Choosing the Right SEO Tools for Your Shopify Store in 2024

Selecting the best SEO tools for Shopify in 2024 may seem overwhelming because there are so many options to choose from. But don't worry, we're here to help you make the right choice!

Tips for Choosing the Right SEO Tools

To find the perfect SEO tool for your Shopify store, follow these tips:

  1. Identify Your Store's Specific SEO Needs: Every store is different, so it's important to figure out what you need from an SEO tool. Do you want to improve your keyword rankings? Or maybe you're more focused on building backlinks? Knowing your specific needs will make it easier to find a tool that can meet them.
  2. Evaluate Pricing: SEO tools come at different prices, so you'll need to consider your budget. Some tools offer free plans with limited features, while others require a monthly or annual subscription. Think about how much you're willing to spend and look for tools that fit within that range.
  3. Read Customer Reviews: Hearing from other store owners who have used a particular tool can be really helpful. They can share their experiences and give you an idea of whether or not a tool is worth trying.
  4. Consider Features: Think about what features are most important to you. Do you need a tool with advanced keyword research capabilities? Or maybe you're looking for something that can help with on-page optimization? Make a list of the features you want and use it to compare different tools.

Why Choosing the Right SEO Tool Matters

Finding the right SEO tool is important because it can have a big impact on your store's success in 2024. Here's why:

  • Improved Visibility: A good SEO tool can help you optimize your website and content so that it ranks higher in search engine results. This means more people will see your store when they're searching for products like yours.
  • Increased Traffic: Higher rankings and better visibility often lead to more organic traffic. And the more people that visit your store, the more potential customers you have.
  • Better Conversions: Some SEO tools offer features that can help you improve your website's user experience and conversion rates. For example, they might provide suggestions for optimizing your product pages or reducing page load times.
  • Time Savings: SEO can be a time-consuming process, but the right tools can make it much easier. They can automate certain tasks, provide data insights, and help you stay organized.

So take your time, do some research, and find the SEO tool that's perfect for your Shopify store. It might seem like a lot of work now, but trust us, it'll be worth it in the long run!


The landscape of SEO for Shopify stores is rapidly changing, and staying ahead requires innovative tools. As we've seen, the best SEO tools for Shopify in 2024 like Junia AI are setting new standards in content creation and optimization, user-centric design, and real-time SEO suggestions.

But remember, the most effective SEO tool aligns with your specific needs and goals. It's not just about choosing an advanced tool; it's about choosing the right tool that can deliver results for your Shopify store.

So let this be a starting point for you to explore the top SEO tools in 2024. Take action now: dive into each tool's features, read customer reviews, compare pricing, and make a decision that will empower your business to thrive in the online marketplace. The world of SEO is at your fingertips - seize it!

Frequently asked questions
  • Junia AI is one of the few AI writing tools that offer seamless integration with Shopify. This means you can directly access Junia AI's powerful content creation and optimization features within your Shopify store, making it easier than ever to enhance your SEO efforts. With Junia AI by your side, you can streamline your content creation process, generate engaging product descriptions, optimize meta tags, and much more, all with the aim of boosting your store's visibility and driving organic traffic. So if you're looking for an AI writing tool that's tailor-made for Shopify, Junia AI is definitely worth considering.
  • Junia AI offers robust keyword research capabilities and seamlessly integrates with Shopify.
  • Octane AI enhances the shopping experience by providing engaging customers and interactive quizzes, as well as personalized product recommendations.
  • The main benefits of using Semrush for a Shopify store include improved visibility through keyword research, site audit feature to examine your site, and detailed competitive analysis.
  • Wiser helps improve sales by offering personalized product recommendations and providing insights through its analytics suite.