Tips on choosing a tone of voice

Create a Brand Voice once, then apply it in Autoblog, the Article Writer, and the editor. Junia will keep new articles in that voice.

Pick one voice that matches how you already talk to customers. A clothing brand might be casual. A law firm might be direct and formal.

How to apply it

1. Save the voice in Brand Voice.
2. Select it in Autoblog Content Preferences, or in the Article Writer / editor.
3. You can also describe the tone in a command, for example: "Rewrite this in a playful tone."

What works for common content

• Blog posts — Informative for how-tos, more relaxed for lifestyle.
• Product pages — Clear benefits, not hype.
• Newsletters — Formal for industry updates, lighter for company news.
• Support or factual pages — Plain language. Pair with Info Base.

Stay consistent across the site. One Brand Voice per brand is enough.

Need help?

Email support@junia.ai.