9 Must-Have SaaS SEO Checklist Items You're Probably Forgetting



Founder, Junia AI

Magnifying glass zooming in on checklist item.


A comprehensive SEO checklist is crucial for ensuring effective optimization strategies for SaaS websites. By following a well-defined checklist, you can cover all the essential aspects of SEO and stay ahead of your competition.

In this article, we will explore nine must-have checklist items that are often overlooked but can significantly impact your SaaS website's search engine rankings and visibility.

Why You Need a SaaS SEO Checklist

A SaaS SEO checklist serves as a roadmap to guide your optimization efforts and ensure that you don't miss any important steps. It provides a structured approach to address key areas such as:

  1. Content quality
  2. Backlink building
  3. Technical performance
  4. Internal linking
  5. Competitor analysis
  6. Landing page optimization
  7. The use of essential SEO tools
  8. Utilize Custom GPTs
  9. Leverage Parasite SEO

Using a checklist offers several benefits for your SaaS SEO efforts:

1. Efficiency

A checklist helps you stay organized and ensures that no critical tasks are overlooked. It acts as a reference point to keep track of completed items and ongoing optimization activities.

2. Consistency

By following a checklist, you ensure that your optimization efforts are consistent across different pages and sections of your website. This consistency helps search engines understand your content better and improves overall user experience.

3. Comprehensiveness

A well-rounded SEO checklist covers all the essential aspects of optimization, leaving no stone unturned. It helps you address both on-page and off-page factors that contribute to higher search engine rankings.

4. Competitive Advantage

By implementing the checklist items we will discuss in this article, you can gain an edge over your competitors who may overlook these crucial elements.

5. Continuous Improvement

A checklist is not set in stone. It should be regularly reviewed, updated, and refined based on changes in SEO trends and algorithms. By continuously improving your checklist, you adapt to evolving optimization strategies and maintain your website's visibility.

Now let's dive into the nine must-have SaaS SEO checklist items that you're probably forgetting.

1. High-Quality Content

When it comes to SaaS SEO, high-quality content is an essential component of any successful optimization strategy. Creating unique and valuable long-form content that resonates with your audience's needs and intents can significantly impact your search engine rankings and organic traffic.

Why High-Quality Content Matters for SaaS SEO

Writing unique and valuable long-form content allows you to:

This type of content tends to perform better in search engine rankings as it provides more value to readers.

How to Create High-Quality Content for SaaS SEO

Here are some key talking points to consider:

Write unique and valuable long-form content

  • Long-form content refers to articles or blog posts that are typically over 2,000 words in length.
  • By writing longer pieces, you can delve into a subject matter more thoroughly and offer readers more detailed insights.
  • This approach helps demonstrate your knowledge and authority on the topic, which can boost your credibility with both users and search engines.
  • Remember to break up your content into smaller paragraphs and use subheadings to improve readability.

Perform extensive keyword research

  • Before you start writing your content, it's crucial to conduct thorough keyword research to identify relevant topics.
  • Tools like Junia AI, Google Keyword Planner, SEMrush, Ubersuggest, and Ahrefs can help you discover keywords with high search volume and low competition.
  • By incorporating these keywords naturally into your content, you can improve your chances of ranking higher in search results.

Ensure content relevance

  • While incorporating target keywords is important, it's equally vital to ensure that your content remains highly relevant to the interests of your target audience.
  • Your content should address their pain points, answer their questions, and provide valuable insights or solutions.
  • By focusing on relevance, you can attract and engage the right audience while also signaling to search engines that your content is valuable.

Incorporating internal links within this section can further enhance the reader's understanding and provide additional resources for reference.

Building authoritative backlinks is a crucial aspect of SaaS SEO that can significantly impact your website's visibility and rankings. Here are some key strategies to consider:

Guest posting

Guest posting involves writing and publishing articles on other websites in exchange for a backlink to your site. This strategy allows you to acquire backlinks from authoritative sources within your industry. By providing valuable content to relevant websites, you can establish yourself as an industry expert and attract high-quality backlinks.

Building industry authority

Strategic guest posting activities not only help with backlink acquisition but also contribute to building your industry authority. By consistently delivering valuable content to reputable websites, such as the ones mentioned in this guide on overcoming limitations of AI writing tools, you can position yourself as a thought leader in your niche. This can lead to increased brand awareness, credibility, and ultimately, more backlink opportunities.

Broken link building is another effective strategy for earning valuable backlinks. It involves identifying broken links on other websites and reaching out to the website owners or administrators to suggest replacing those broken links with relevant content from your site. This mutually beneficial approach allows you to provide a solution while acquiring a valuable backlink.

Link reclamation refers to the process of reclaiming lost or broken backlinks to your site. It involves identifying instances where other websites have mentioned your brand or content but failed to include a proper link. By reaching out to these website owners and requesting the inclusion of a backlink, you can regain lost link equity and improve your SEO.

It's important to note that successful backlink building requires effective outreach techniques. Here are some tips for outreach success:

  1. Personalize your outreach emails: Tailor each outreach email to the recipient by addressing them by name and mentioning why their website is relevant to your content.
  2. Provide value: Highlight the benefits of collaborating with you, such as offering unique insights or data-driven content that would be valuable to their audience.
  3. Follow up: If you don't receive a response to your initial outreach, don't be discouraged. Follow up politely to increase the chances of securing a backlink.

Incorporating these backlink building strategies into your SaaS SEO checklist will help improve your website's authority, visibility, and organic rankings. By leveraging guest posting, broken link building, and link reclamation, you can establish a strong backlink profile that drives targeted traffic and boosts your overall SEO efforts.

3. Optimizing Technical Performance

The technical performance of your SaaS website plays a crucial role in its SEO success. Here are some key points to consider:

Importance of Page Loading Times

Optimizing page loading times is essential for providing a better user experience and improving SEO rankings. Slow-loading pages can lead to higher bounce rates and lower search engine rankings.

Utilizing Page Speed Optimization Tools

Tools like Google Lighthouse and PageSpeed Insights can help assess and improve the performance of your web pages. They provide valuable insights and suggestions for optimizing page speed, such as minimizing server response times, leveraging browser caching, and reducing image sizes.

Mobile-Friendly Design

With the increasing use of mobile devices, optimizing websites for mobile is crucial for both user experience and SEO performance. Mobile-friendly design ensures that your website is accessible and functional across various devices, contributing to improved search visibility.

Testing Mobile-Friendliness

Tools like Google Lighthouse and Mobile-Friendly Test in Google Search Console are valuable for testing the mobile-friendliness of your website. They highlight areas that need improvement and offer recommendations for enhancing the mobile user experience.

Remember, seamless integration of relevant links within the context of the text is essential for enhancing the reader's experience without disrupting the flow of information.

4. Strategic Internal Linking

Internal linking plays a crucial role in optimizing website structure and improving user navigation. By strategically incorporating internal links throughout your SaaS website, you can enhance the user experience and boost SEO performance. Here are some key points to consider:

Internal links are hyperlinks that connect different pages within your website. By including relevant internal links in your content, you provide users with easy access to related information and encourage them to explore more of your site. This improves the overall structure and organization of your website, making it more user-friendly.

Contextual internal links are links that are embedded within the content itself, typically within relevant anchor text. These links establish connections between related articles or pages on your website. They serve as signposts for users, guiding them to additional resources or information that can enhance their understanding of a particular topic. Contextual internal linking not only boosts user engagement but also helps search engines understand the relevance and hierarchy of your content.

For example, let's say you have an article on your SaaS blog discussing the importance of customizing AI writing for consistent brand voice. Within this article, you could strategically include contextual internal links to related topics such as AI content creation or enhancing messaging consistency. This not only provides additional value to readers but also establishes a logical flow between different pieces of content on your website.

Incorporating strategic internal linking into your SaaS SEO checklist ensures that your website is well-structured and optimized for both users and search engines. It enhances the overall user experience by guiding visitors through relevant content and encourages them to stay longer on your site.

Remember, when adding internal links:

  • Prioritize content relevance and user experience.
  • Ensure that the linked pages provide valuable information and are closely related to the current topic.
  • Avoid overusing internal links, as excessive linking can be distracting and negatively impact the user experience.

By implementing strategic internal linking techniques, you can improve website structure, enhance user navigation, and increase user engagement on your SaaS website.

5. Competitor Analysis for SEO Insights

Analyzing your competitors' content is a crucial step in developing an effective SEO strategy for your SaaS website. By understanding what your competitors are doing well and identifying gaps in their content, you can find opportunities to improve your own strategy and gain a competitive edge.

Here are some key talking points to consider when conducting competitor analysis for SEO insights:

Importance of analyzing competitor content

Examining your competitors' content allows you to identify successful tactics and strategies that you can incorporate into your own SEO efforts. By understanding what is working well for them, you can learn from their successes and adapt those strategies to fit your own brand.

Strategies for updating and consolidating pages

Through competitor analysis, you may discover that some of your pages are outdated or underperforming compared to your competitors. By updating and consolidating these pages, you can ensure that your content remains fresh, relevant, and competitive. This could involve rewriting the content, incorporating new keywords, or improving the overall user experience.

Performing regular checks for duplicate content

Duplicate content can harm your SEO efforts by confusing search engines and diluting the visibility of your website. Regularly checking for duplicate content issues is essential to maintain a strong online presence. If duplicate content is found, it is important to implement proper solutions such as using canonical tags to indicate the preferred version of the page.

By incorporating these strategies into your competitor analysis process, you can gain valuable insights into how to improve your own SEO strategy and stay ahead of the competition.

Remember, competitor analysis is an ongoing process. Regularly monitoring your competitors' content and strategies will allow you to stay informed about industry trends and make adjustments to your own SEO efforts as needed. By continuously evaluating and improving your SEO strategy based on competitor insights, you can maintain a competitive edge in the SaaS market.

6. Conversion-Focused Landing Page Optimization

When it comes to SaaS SEO, optimizing landing pages is crucial for both search engine visibility and conversion goals. Here are some key areas to focus on when optimizing your landing pages:

1. SEO-Friendly Copywriting

Craft compelling and informative content that aligns with your target audience's needs and search intent. Use relevant keywords in your copy, but avoid keyword stuffing. Instead, focus on creating valuable content that resonates with your audience.

2. Strategic Keyword Optimization

Conduct thorough keyword research to identify the most relevant and high-converting keywords for your landing pages. Place these keywords strategically throughout your content, including in headings, subheadings, and within the body text. Remember to maintain a natural flow and readability while incorporating keywords.

3. Compelling Meta Descriptions

Meta descriptions play a crucial role in attracting clicks from search engine results pages (SERPs). Optimize your meta descriptions by including targeted keywords and crafting compelling messages that entice users to click through to your landing page.

4. Persuasive Call-to-Action Elements

Include clear and persuasive calls-to-action (CTAs) on your landing pages to guide visitors towards taking desired actions, such as signing up for a free trial or requesting a demo. Make sure your CTAs stand out visually and clearly communicate the value proposition of taking the desired action.

5. Building Trust

Building trust is essential for optimizing conversion rates on your landing pages. One effective way to build trust is by using the secure HTTPS:// protocol, which provides a sense of security for users when submitting their details on your landing page. Additionally, consider incorporating relevant trust signals such as customer testimonials or trust badges to further establish credibility.

6. Utilizing AI Rewriter Tools for Faster Content Creation

Another aspect of effective landing page optimization is content creation. To streamline this process and achieve quicker results, consider leveraging the power of AI rewriter tools. These tools can help you rewrite existing text and even competitors' articles, allowing you to create fresh and engaging content that aligns with your SEO goals. By utilizing these AI rewriter tools, you can improve the efficiency of your content creation process while maintaining high-quality standards.

By implementing these optimization strategies, you can improve the visibility of your landing pages in search engine results and increase the likelihood of conversions.

7. Essential Free SaaS SEO Tools for Your Toolkit

In the world of SaaS SEO, having the right tools in your toolkit can make a significant difference in the success of your optimization efforts. These tools not only help you analyze and track your website's performance but also provide valuable insights into your competitors' strategies.

1. Junia AI

Junia AI is an AI-powered writing assistant that can help you improve your content's readability, SEO-friendliness, and overall quality. It provides recommendations for sentence restructuring, word choice, and even suggests relevant keywords to enhance your optimization efforts. With Junia AI, you can ensure that your landing page content is engaging and aligned with search engine algorithms.

2. SEMrush

Backlink analysis is crucial for any successful SEO campaign, and SEMrush provides a robust set of features to help you uncover link-building opportunities from high-authority domains. With SEMrush, you can:

  • Analyze the backlink profiles of your competitors
  • Identify their top-performing content
  • Discover potential sites for guest posting or content promotion

By leveraging SEMrush's backlink analysis capabilities, you can strengthen your website's authority and improve its rankings in search engine results.

3. Ahrefs

Keyword research is a fundamental aspect of SaaS SEO, and Ahrefs is a popular tool that can assist you in this process. With Ahrefs, you can:

  • Explore low-competition keywords that have the potential to drive targeted traffic to your website
  • Explore keyword variants
  • Find content gaps on your website
  • Analyze the organic search traffic of your competitors

By using Ahrefs for keyword research, you can optimize your content for relevant keywords and increase its visibility in search engine results.

4. Surfer SEO

Surfer SEO is a comprehensive on-page optimization tool that can take your SaaS SEO efforts to the next level. With Surfer SEO, you can:

  1. Analyze the top-ranking pages for your target keywords and gain insights into their content structure and keyword usage
  2. Receive recommendations on word count, headings, and other on-page elements to improve your content's relevancy
  3. Generate SEO-friendly meta tags and optimize your title tags and meta descriptions

By leveraging Surfer SEO's on-page optimization features, you can ensure that your website's content meets the requirements of search engine algorithms, resulting in improved rankings and higher organic traffic.

5. Jasper AI

Jasper AI is an AI-powered content creation tool that can help you streamline your SaaS SEO content strategy. With Jasper AI, you can:

  1. Generate high-quality, SEO-friendly content based on your target keywords and industry-specific information
  2. Automatically optimize your content for readability, keyword density, and other important SEO factors
  3. Save time and effort by eliminating the need for manual content creation and optimization

By using Jasper AI, you can consistently produce optimized content that resonates with your target audience and ranks well in search engine results, ultimately driving organic traffic to your SaaS website.

These 5 tools—Junia AI, SEMrush, Ahrefs, Surfer SEO and Jasper AI—are just a few examples of the essential SaaS SEO tools available. Each tool offers unique features and benefits that can help you enhance your SEO strategy and achieve better results.

By incorporating these tools into your SaaS SEO toolkit, you can:

  • Gain valuable insights into your competitors' strategies
  • Identify keyword gaps and opportunities for optimization
  • Uncover link-building opportunities from high-authority domains
  • Strengthen your website's authority and increase its rankings

Remember, these tools are just one part of a comprehensive SaaS SEO strategy. It's important to use them in conjunction with other optimization techniques and best practices to maximize your website's visibility and drive organic traffic.

8. Utilize Custom GPTs

Another emerging trend in the SaaS industry is the use of custom GPTs (Generative Pre-trained Transformers). These custom ChatGPTs are trained on specific domains or industries, allowing them to generate highly relevant and accurate content.

By leveraging custom GPTs, you can streamline your content creation process and ensure that your articles, blog posts, and product descriptions are not only SEO-friendly but also align with your brand's voice and tone.

This can result in higher search rankings, increased organic traffic, and improved user engagement. Custom GPTs can also assist in generating content for social media posts, email newsletters, and other promotional materials, saving your team valuable time and effort. As the SaaS industry continues to evolve, staying ahead of the curve with innovative tools and strategies like custom GPTs can give you a competitive edge and help you achieve long-term success in your SEO endeavors.

9. Leverage Parasite SEO

Parasite SEO is a strategy that involves leveraging the authority and visibility of high-ranking websites to drive traffic to your own site. By creating optimized content on platforms like Medium, LinkedIn, or Quora, you can tap into their existing audience and redirect them to your website. This can be particularly effective for startups or new SaaS providers looking to establish their online presence and generate initial traction. However, it's important to ensure that your content provides value and is not purely promotional, as this can lead to penalties and a negative user experience.


It's time to take action and implement the key takeaways from this article to create your own comprehensive SaaS SEO checklist. By following these must-have checklist items, you can ensure that your SaaS website is optimized for search engines and set up for success in the competitive online landscape.

Remember, a checklist is not a static document, but rather a flexible guide that needs to be continuously updated to adapt to changing SEO trends and algorithms. As search engines evolve, it's crucial to stay up-to-date with the latest best practices and incorporate them into your optimization strategy.

Frequently asked questions
  • A SaaS SEO checklist serves as a roadmap to guide your optimization efforts, helping you stay organized, ensure no critical steps are missed, and maintain consistency in your SEO strategy.
  • High-quality content is essential for SaaS SEO as it allows you to create unique and valuable long-form content, perform extensive keyword research, and ensure content relevance, all of which are crucial for improving search engine rankings and driving organic traffic.
  • To optimize landing pages for better conversion rates, focus on SEO-friendly copywriting, strategic keyword optimization, compelling meta descriptions, persuasive call-to-action elements, building trust, and utilizing AI rewriter tools for faster content creation.
  • Some essential free SaaS SEO tools to consider for your toolkit include Junia AI for AI-powered writing assistance, SEMrush for backlink analysis, Ahrefs for keyword research, Surfer SEO for on-page optimization, and Jasper AI for AI-powered content creation.
  • Internal linking plays a crucial role in optimizing website structure by connecting different pages within the site, leveraging contextual internal links to enhance user experience and improve SEO, and ultimately boosting the site's overall search engine rankings.
  • You can leverage competitor analysis for SEO insights by examining your competitors' content to identify strategies for updating and consolidating pages, performing regular checks for duplicate content to avoid harming your SEO efforts, and gaining valuable insights into their successful tactics.